72% Of Consumers Won't Take Action Before They Read Some Reviews

Regardless of how appealing your marketing is, you still require consumer reviews. There's no way around it. Customers are still going to hear you out, but they trust other people more.

Source: My Testimonial Engine

52% Of Consumers Trust A Product More If It Has Negative Reviews Also

We already touched upon the positive and negative reviews and their impact on consumers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. People expect to see some negative reviews.

Source: Capterra

Many Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they have gone to a supplier. Online review trends reveal people choose to comment if they had a favorable experience, instead of a unfavorable or average one.

Source: Brightlocal

Positive Reviews Motivate 68 Percent Of Consumers To Choose A Local Business

Given that the large bulk of consumers read reviews, you'd want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star ranking is the first thing consumers see. Still, users take note of other aspects also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American customers.

Source: Statista

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Won't Utilize A Service

This stat is among numerous that illustrate the significance of online scores. Now that news of client complete satisfaction travels this quick, keeping your consumers pleased is more important than ever.

57% of customers have actually searched for business with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked just for organizations with an ideal five star score.

Source: Brightlocal

74 Percent Of Regional Businesses Have At A Minimum, 1 Google Review

One review is far from adequate to improve your site's SERP ranking.

Looking at online scores stats, we found out that a business requires to have a minimum of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

67% Of Consumers Admit Reviews Are A "Very Important" Factor When Picking A Service Provider

Reviews have an enormous effect on their decision when customers have to select a service provider.

Source: DemandGenReport

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of United States Customers

24% of US shoppers consider reviews as 'very influential'.

To highlight the importance of online reviews and rankings, did you understand that 81 percent of consumers will pay more for an item with reviews and those very same consumers are likewise going to accept slower shipping times for such items.

Source: Turntonetworks

83% Of All Young Consumers Were Asked To Post A Review Recently

Of those invited, 80% of clients did leave a review. Overall, businesses have asked 66% of all clients to post a review on their business.

Source: Brightlocal

Google Accounts For 57.5 Percent Of All Reviews Across The World

As can be expected, Google remains in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

These online review stats reveal the basic appeal of a website can just presume when it concerns trust.

Source: Review Trackers

49% Of Customers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of clients, who take note of the variety of reviews is presently at 46%.

Source: Brightlocal

Many Best Selling Products Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to client rating stats, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

Over Half Of Consumers Aged 25-34 Wrote Reviews

According to Statista, the more youthful generations are plainly the more opinionated ones.

Source: Statista