More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70%

One negative review suffices for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

98 Percent Of Yelp's Browsers Purchased From A Business They Found On The Site

Generally, 142 million consumers visit Yelp monthly. If you have not declared your totally free Yelp business page, this is as great a time as any.

Source: RevLocal

49% Of Consumers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, however they consider their number and recency also.

The share of clients, who take note of the variety of reviews is currently at 46%.

Source: Brightlocal

Only 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are free, a surprisingly low number of companies actually utilize them.

Although we now know why customer reviews are so powerful, the majority of businesses apparently do not.

Source: LsaInsider

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Will Not Use A Service

This stat is one of many that highlight the importance of online rankings. Now that news of consumer satisfaction travels this fast, keeping your clients delighted is more vital than ever.

57 percent of consumers have actually searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.

Moreover, 11 percent looked just for organizations with a perfect five star score.

Source: Brightlocal

60 Percent Of Consumers Refer To Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping

In-store shopping is affected considerably by blogs and reviews on social media. With men being twice as likely to be affected than ladies.

Reviews and ranking statistics reveal individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

89% Of Shoppers Prefer To Read Reviews Using Their Smartphones

Be it through an app or a mobile browser, everyday people choose to read reviews on their phones.

Source: Statista

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to buy a brand-new automobile and there are several models which fit your requirements. How do you pick the very best one for you? Well, you read reviews.

With the help of other people, you manage to choose a model that works for you. That's how positive reviews convert customers into clients.

Source: Consumer Affairs

30% Of Consumers Feel Favorable To A Business Which Reacts To Online Reviews

Communicating with your customers builds their trust. Even something as basic as responding to their comments and reviews can make them feel valued.

As you may expect, clients who feel this way are going to invest more money with a company.

Source: Statuslabs

82% Of Customers Visit Review Websites Because They Wish To Purchase A Service Or An Item And Want To Get The Facts About The Businesses Product Or Services.

Review websites are locations that customers go to get the truth about a service, item or business. Users come since they have actually already formed a purchase decision. The majority of them (89 percent) purchase within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and desire the best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the buying decision.

Source: Statista

Buyers Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users choose to get things done faster. For that reason, buying decisions are made quickly.

Online reviews are clearly persuasive, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

74% Of Local Businesses Have At Least One Google Review

A single review is far from sufficient to enhance your website's SERP ranking.

Looking at online scores statistics, we found out that a business requires to have approximately 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Stats reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista