Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

More Than Half Of Customers Aged 25 To 34 Wrote Reviews

According to Statista, the younger generations are reportedly the more opinionated ones.

Source: Statista

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

67% Of Customers Report Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider

Reviews have a huge effect on their decision when customers have to pick a solution provider.

Source: DemandGenReport

63.6% Of Customers Check Out Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

These online review stats show the general appeal of a site can just go so far when it pertains to trust.

Source: Review Trackers

USA Buyers Consider "Product Performance" To Be The Most Useful Detail In Product Reviews

When people read reviews, they concentrate on different aspects of the shopping experience. But according to online review stats, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality over time are the next few considerations for more than 50% of USA customers.

Source: Statista

Positive Reviews Encourage 68 Percent Of Customers To Use A Local Business

Considering that the huge bulk of consumers read reviews, you'd want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Only 44% Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of businesses in fact utilize them.

Although we now understand why client reviews are so powerful, the majority of businesses apparently do not.

Source: LsaInsider

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star score is the first thing customers see. Still, users focus on other elements too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American consumers.

Source: Statista

83 Percent Of Clients Do Not Rely On Advertising

The conventional channels to reach consumers aren't as prominent as they utilized to be. Most users who no longer trust ads select to focus on clients' suggestions online.

Source: Statuslabs

72% Of Customers Won't Take Action Unless They Check Out Some Reviews

Regardless of how alluring your marketing is, you still require customer reviews. There's no skirting around it. Clients are still happy to hear you out, however they rely on other people more.

Source: My Testimonial Engine

61 Percent Of Local Businesses Have A Typical Score Of 4 To 5 Stars

Overall 2 out of 3 businesses have good and outstanding scores. Only 5% of businesses have a rating below three stars.

Source: Brightlocal

Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions

Facebook is presently the most popular social network which can likewise influence our purchasing decisions.

According to social reviews stats, Facebook impacts more than half of users' purchase decisions.

If it has positive reviews, Facebook reviews stats reveal that 4 out of five users are more likely to rely on a local business.

Source: RevLocal

64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who check out client reviews, concur that it increases their purchasing confidence.

Companies use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

70% Of Customers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people check out a lot more reviews to get a clear view of how the business is actually doing. Do not depend on that figure alone.

Source: Brightlocal

Consumers Reading Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. Buying decisions are made quickly.

Online reviews are undoubtedly convincing, yet online marketers haven't always come to appreciate the power of them.

Source: Martech Zone