Google Accounts For 57.5% Of All Reviews Around The World

Google is in the lead here, followed by Facebook as a remote second.

These the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Consumer Reviews On Items Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the producer says. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone

The Majority Of Popular Products Have A Typical Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star scores. Often a lower ranking actually helps your overall score.

According to client rating stats, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

77% Of Individuals Don't Trust Reviews That Are Older Than 3 Months

Consumers don't care how excellent your product or service was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that companies should to be constantly requesting reviews.

Source: Statuslabs

A Lone Business Review Can Raise Its Conversions By 10 Percent

Online review stats reveal user-generated content can do wonders in regards to conversions.

A single review can have a huge effect on your business.

A hundred reviews can increase your conversion rates by as much as 37 percent. Two hundred can offer a mind-blowing 44% boost.

Source: RevLocal

52% Of Consumers Trust A Product More If It Has Negative Reviews As Well

We already discussed the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Customers anticipate to see some unfavorable reviews.

Source: Capterra

63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

These online review stats show the general popularity of a site can just go so far when it pertains to trust.

Source: Review Trackers

83% Of Customers Don't Trust Advertising

The standard channels to reach customers aren't as influential as they utilized to be. The majority of users who no longer trust ads pick to pay attention to consumers' suggestions online.

Source: Statuslabs

Over Half Of Consumers Aged 25-34 Submitted Reviews

According to Statista, the younger generations are surprisingly the more opinionated ones.

Source: Statista

A One Star Boost In Ranking Can Cause A 5% To 9% Increase In Business Profits

Businesses that treat consumers well generally prosper, review websites help make sure of that.

Source: Statuslabs

When Buying Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Influential Element

Statistics reveal that reviews were more successful than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

72% Of Customers Will Not Take Action Unless They Read Some Reviews

Irrespective of how captivating your marketing is, you still need consumer reviews. There is no way around it. Customers are still willing to hear you out, but they rely on other people more.

Source: My Testimonial Engine

Positive Reviews Motivate 68 Percent Of Customers To Use Local Businesses

Since the vast majority of consumers check out reviews, you would want yours to be inviting to brand-new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

77% Of Clients Would Post A Review If They Were Asked

More than a 35% would leave a review to notify others about their client encounter and 24% would undoubtedly direct their review to the business itself.

Over a 26% would be willing to post a review to help other individuals with their choice making process.

Source: Podium

Online Item Reviews About A Product Can Amplify Its Conversion Rate By A Staggering 270%

User review stats show the purchase probability for an item with 5 reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center

89% Of Customers Read A Businesses Responses To Reviews

Not only do many customers read the review replies, 30% of them value them highly. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

Reviews Published On Twitter Can Grow Online Sales By 6.46%

Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo