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83 Percent Of Consumers Don't Trust Advertising
The standard channels to reach consumers aren't as influential as they used to be. The majority of users who no longer trust ads choose to pay attention to customers' recommendations online.
Source: Statuslabs
Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions
Facebook is currently the most popular social media which can likewise influence our purchasing decisions.
According to social reviews statistics, Facebook impacts over half of users' purchase decisions.
If it has positive reviews, Facebook reviews stats expose that four out of 5 users are likely to rely on a local business.
Source: RevLocal
70 Percent Of Consumers Choose To Find Out About A Business Through Reviews And Posts, Instead Of Ads
Ads are all well and good, however it's worth trying a different approach also. Reviews are by far the best way to find the truth about a product or service.
Source: Statuslabs
Visitors Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users prefer to get things done quicker. Buying choices are made quickly.
Online reviews are undoubtedly convincing, yet marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
88% Of Executives Consider Reputation Risk As A Leading Business Problem
Reputation management statistics show a business's reputation doesn't impact just the customers. Potential team members also look at rankings and take a look at reviews.
Source: Deloitte
49 Percent Of Customers Consider The Number Of Online Reviews As A Necessary Factor In Their Buying Decision
Customers value not just the quality or nature of the reviews, however they consider their number and recency too.
The share of customers, who pay attention to the number of reviews is currently at 46 percent.
Source: Brightlocal
The Majority Of Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they've gone to a vendor. Online review trends reveal people choose to comment if they had a positive experience, rather than a unfavorable or mediocre one.
Source: Brightlocal
91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of companies question the integrity of online reviews. However, they recognize the massive impact user rankings have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.
Source: Career Arc
Software Application Reviews Impact Over 98 Percent Of All Buyers
18 percent of software purchasers consider reviews to be an important factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2% of consumers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
US Shoppers View "Product Performance" To Be The Most Useful Detail In Product Reviews
When people read reviews, they concentrate on various aspects of the shopping experience. But according to online review statistics, 60% of them are most thinking about the product's performance.
Client satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of US clients.
Source: Statista
95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You