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63.6 Percent Of Customers Go To Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.
When it comes to trust, these online review stats reveal the general appeal of a site can just go so far.
Source: Review Trackers
95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they read reviews 'constantly' or 'extremely frequently'.
Source: Trust You
30% Of Clients Feel Positive About A Business Which Responds To Online Reviews
Staying connected with your customers develops trust. Even something easy like responding to their comments and reviews can make them feel valued.
As you might expect, customers who feel this way are going to spend more cash with a company.
Source: Statuslabs
61 Percent Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars
Generally two thirds of companies have good and exceptional rankings. Only 5% of companies have a rating below three stars.
Source: Brightlocal
53% Of Americans Consider Item Reviews And Scores As The Most Crucial Part Of Online Shopping.
Today's buyers are wary and desire the very best bang for their dollar. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the maker states. The reason, producers' descriptions are generally advertisements.
Source: Martech Zone
67% Of Consumers Say Reviews Are A "Very Crucial" Factor When Picking A Solution Provider
Reviews have an enormous impact on their decision when consumers have to choose a service provider.
Source: DemandGenReport
Unfavorable Reviews Can Improve Conversion By Up To 85%
It sounds insane, however negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, people spend more than five times as long on a site when they read negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.
Source: Reevoo
89% Of Consumers Review A Businesses Feedback To Reviews
Not only do a lot of clients read the review replies, 30% of them highly value them. Almost 96% read the reactions to their own reviews.
Source: Brightlocal
Half Of All Millennial's "Always" Check Out Online Reviews For Companies
Younger individuals know the worth of being informed. User-generated material has an indisputable effect on consumers.
If businesses stop to consider the power of consumer reviews over millennials, they will recognize what they've been missing out on. Older people are various though, just 6% of people aged 55 or older read reviews.
Source: Brightlocal
74% Of Local Businesses Have At A Minimum, 1 Google Review
A single review is far from enough to improve your website's SERP ranking.
Looking at online rankings stats, we found out that a company needs to have an average of 40 reviews before clients "Award" it with a star.
Source: Brightlocal
Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Buying Process
Let's say you wish to purchase a new vehicle and there are a number of models which fit your criteria. How do you select the very best one for you? Well, you read reviews.
With the help of other consumers, you manage to choose one that works for you. That's how positive reviews transform consumers into customers.
Source: Consumer Affairs