70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read much more reviews to get an idea of how business is actually doing. Don't depend upon that statistic alone.

Source: Brightlocal

If They Were Asked, 77% Of Consumers Would Probably Submit A Review

More than a 35% would submit a review to notify others about their client experience and 24% would likely direct their review to the business itself.

Over a 26% would want to leave a review to help other individuals with their choice making process.

Source: Podium

Favorable Reviews Encourage 68% Of Customers To Use A Local Business

Given that the vast majority of consumers check out reviews, you'd want yours to be inviting to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

74% Of Regional Businesses Have At A Minimum, One Google Review

A single review is far from sufficient to improve your website's SERP ranking.

Looking at online scores stats, we discovered that a company needs to have approximately 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you want to buy a brand-new car and there are several models which fit your criteria. How do you pick the very best one for you? Well, you read the reviews.

With the help of other consumers, you manage to choose one that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

60 Percent Of Consumers Refer To Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is affected substantially by blogs and reviews on social media. With males being twice as likely to be affected than women.

Reviews and score stats show individuals value the opinion of peers more than any other content.

Source: Collective Bias

63.6% Of Customers Visit Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics reveal the basic popularity of a site can just go so far.

Source: Review Trackers

A Single Business Review Can Lift Its Conversions By 10%

Online review statistics show user-generated content can do miracles in regards to conversions.

A single review can have a massive effect on your business.

A hundred reviews can increase your conversion rates by as much as 37 percent. Two hundred can provide an astonishing 44 percent increase.

Source: RevLocal

88% Of Executives Consider Reputation Risk As A Top Business Concern

Reputation management statistics indicate a company's reputation doesn't affect just the clients. Potential employees likewise take a look at rankings and take a look at reviews.

Source: Deloitte

Only 44% Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies actually utilize them.

Although we now know why consumer reviews are so effective, a lot of businesses apparently don't.

Source: LsaInsider

Consumers Could Spend 31% More With A Business That Has Great Reviews

Take notice of this fact. The more detailed other users explain your product and services, the more money you can charge and consumer review statistics reveal to us precisely how much more.

Source: Martech Zone

86% Of Consumers Would Think About Composing A Review For A Business

Your customers are your most important resource, and it's not just because of the money they invest at your business. If you give them a good experience, they will want to share it.

Source: Brightlocal