74% Of Local Businesses Have At A Minimum, 1 Google Review

One review is far from enough to improve your website's SERP ranking.

Taking a look at online ratings statistics, we discovered that a business needs to have at least 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

61 Percent Of Regional Businesses Have A Typical Ranking Of 4 To 5 Stars

Typically 2 out of 3 companies have excellent and outstanding ratings. Only 5% of businesses have a ranking below 3 stars.

Source: Brightlocal

72 Percent Of Customers Won't Take Action Before They Read Some Reviews

Regardless of how attractive your marketing is, you still require client reviews. There is no skirting around it. Consumers are still willing to hear you out, but they trust other people more.

Source: My Testimonial Engine

73 Percent Of Customers Believe Written Reviews Are More Vital Than Star And Number Ratings

Online review data make it clear individuals aren't pleased with ratings alone.

Customer reviews make the statistics appear more authentic which is what the potential consumers are searching for. Almost a 3rd of consumers state composed reviews are the only feature that makes them think the sites' reviews are relevant and helpful.

Source: Fan and Fuel

Online Product Reviews About An Item Can Improve Its Conversion Rate By A Staggering 270%

User review statistics reveal the purchase probability for an item with five reviews is 270% higher than the very same product without reviews.

Source: Spiegel Research Center

70% Of Customers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read a lot more reviews to get a better idea of how business is in fact doing. Don't depend upon that fact alone.

Source: Brightlocal

89% Of Consumers Like To Read Reviews On Their Mobile Phones

Be it via an app or a mobile browser, clients prefer to read reviews on their mobile devices.

Source: Statista

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star ranking is the first thing consumers see. Still, users take note of other elements too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of US customers.

Source: Statista

60% Of Consumers Seek Advice From Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store shopping is influenced significantly by blogs and reviews on social networks. With men being two times as likely to be affected than ladies.

Reviews and ranking data reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias