77% Of Buyers Do Not Trust Reviews That Are Older Than 3 Months

Consumers don't care how great your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that businesses should to be continuously requesting reviews.

Source: Statuslabs

Most Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they have visited a supplier. Online review trends reveal individuals choose to comment if they had a favorable experience, rather than a negative or average one.

Source: Brightlocal

Software Application Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software buyers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on only 2% of consumers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

30% Of Consumers Feel Comfortable With A Business Which Responds To Online Reviews

Keeping in touch with your customers builds their trust. Even something like responding to their comments and reviews can make them feel valued.

As you might anticipate, clients who feel this way are ready to spend more money with a company.

Source: Statuslabs

Over Half Of Individuals Aged 25-34 Submitted Reviews

According to Statista, the more youthful generations are apparently the more opinionated ones.

Source: Statista

Half Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses

Younger people understand the value of being informed. User-generated material has an unassailable influence on customers.

If businesses think of the power of consumer reviews over millennials, they will recognize what they've been missing out on. Older individuals are various though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

83 Percent Of Consumers Don't Trust Advertising

The conventional channels to reach consumers aren't as prominent as they utilized to be. Most users who no longer trust advertisements pick to focus on clients' recommendations online.

Source: Statuslabs

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses question the integrity of online reviews. However, they realize the enormous effect user rankings have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

77% Of Customers Would Likely Give A Review If They Were Asked

More than a 35% would post a review to inform others about their customer encounter and 24% would most likely direct their review to the company itself.

Over a 26% would want to give a review to assist other individuals with their choice making process.

Source: Podium

73% Of Customers Believe Client Reviews Are More Crucial Than Star And Number Rankings

Online review data make it clear people aren't satisfied with scores alone.

Consumer reviews make the stats appear more authentic which is what the prospective clients are searching for. Practically a third of customers say composed reviews are the only feature that makes them think the websites' reviews are appropriate and useful.

Source: Fan and Fuel

Positive Reviews Motivate 68% Of Consumers To Use A Local Business

Given that the huge majority of consumers read reviews, you'd want yours to be appealing to new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Customers Could Spend 31 Percent More With A Business That Has Excellent Reviews

Take note of this fact. The more detailed other users explain your service or product, the more money you can charge and customer review statistics show us exactly how much more.

Source: Martech Zone

70% Of Consumers Choose To Learn About A Business Through Reviews And Articles, Rather Than Ads

Advertisements are all well and good, however it's worth trying a different approach also. Reviews are without a doubt the best way to find the truth about a product or service.

Source: Statuslabs

Online Product Reviews About An Item Can Improve Its Conversion Rate By More Than 270%

User review stats reveal the purchase likelihood for a product with five reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center