Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is presently the most popular social network which can also affect our buying decisions.

According to social reviews statistics, Facebook impacts the majority of users' purchase choices.

If it has positive reviews, Facebook reviews statistics expose that four out of 5 users are likely to rely on a local business.

Source: RevLocal

98% Of Yelp's Browsers Bought From A Business They Found On The Website

Typically, 142 million customers visit Yelp every month. If you have not claimed your free Yelp business page, this is as great a time as any.

Source: RevLocal

Software Reviews Influence Over 98% Of All Buyers

18% of software application buyers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no impact whatsoever on just 2 percent of consumers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

More Than Half Of Customers Aged 25 To 34 Published Reviews

According to Statista, the younger generations are obviously the more vocal ones.

Source: Statista

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to purchase a new vehicle and there are numerous models which fit your criteria. How do you select the best one for you? Well, you read reviews.

With the help of other consumers, you manage to choose a model that works for you. That's how favorable reviews convert customers into customers.

Source: Consumer Affairs

70 Percent Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people check out many more reviews to get a better idea of how business is in fact doing. Don't depend upon that fact alone.

Source: Brightlocal

Half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses

Younger individuals understand the value of being informed. User-generated material has an unassailable influence on consumers.

They will realize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies question the integrity of online reviews. Nonetheless, they realize the huge effect user scores have on their business. Undesirable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

74% Of Regional Companies Have At A Minimum, One Google Review

One review is far from sufficient to enhance your site's SERP ranking.

Looking at online ratings statistics, we learnt that a business needs to have a minimum of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

91% Of Millennials Trust Online Reviews As Much As Friends And Family

Online review stats position customers' reviews as the most trustworthy source of suggestions. Online reviews normally bring the same weight as recommendations from loved ones.

Source: Brightlocal

Many Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they've gone to a vendor. Online review trends reveal people choose to comment if they had a favorable experience, instead of a mediocre or unfavorable one.

Source: Brightlocal

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

89% Of Clients Browse A Companies Responses To Reviews

Not only do the majority of customers read the review replies, 30% of them value them highly. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

When Purchasing Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Prominent Factor

Data reveal that reviews were more beneficial than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

If It Has Less Than A 4 Star Score, More Than Half Of Consumers Won't Use An Organisation

This stat is among many that show the importance of online rankings. Now that news of customer satisfaction travels this fast, keeping your clients delighted is more crucial than ever.

57% of customers have searched for business with more than 4 stars in 2018, which is up from 48% in 2017.

Moreover, 11% looked only for businesses with a best five star score.

Source: Brightlocal

90 Percent Of Users Need Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals say about first impressions?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

Think about asking your visitors to write one if you do not have reviews on your website.

Source: Martech Zone

Favorable Reviews Encourage 68% Of Customers To Use Local Businesses

Since the huge bulk of customers check out reviews, you'd want yours to be appealing to new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal