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70% Of Consumers Choose To Discover A Business Via Posts And Reviews, Instead Of Ads
Ads are all well and good, but it's worth trying a different approach also. Reviews are by far the best way to discover the truth about a service or product.
Source: Statuslabs
83% Of All Young Buyers Were Invited To Leave A Review Recently
Of those asked, 80% of customers did give a review. Overall, businesses have actually asked 66% of all consumers to give a review on their business.
Source: Brightlocal
15 Percent Of Clients Don't Trust Businesses Without Online Reviews
No trust suggests no interactions. 15 percent of prospective consumers will not even think about working with a company they can't find opinions about.
Source: Statuslabs
30% Of Consumers Feel Positive About A Company Which Reacts To Online Reviews
Keeping in touch with your clients creates trust. Even something like reacting to their reviews and comments can make them feel valued.
As you might anticipate, clients who feel this way are going to invest more money with a company.
Source: Statuslabs
Customer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals viewpoints before they ever trust what the maker states. The reason, producers' descriptions are basically ads.
Source: Martech Zone
Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Businesses
Younger individuals know the worth of being informed. User-generated content has an indisputable influence on consumers.
If businesses think of the power of customer reviews over millennials, they will understand what they've been losing out on. Older people are different though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent
One negative review suffices for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
89% Of Shoppers Want To Read Reviews On Their Mobile Devices
Be it by means of an app or a mobile web browser, people prefer to read reviews on their mobile devices.
Source: Statista
91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of companies doubt the integrity of online reviews. However, they understand the enormous impact user ratings have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.
Source: Career Arc
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of USA Consumers
24% of US consumers consider reviews as 'incredibly influential'.
To highlight the value of online reviews and ratings, did you know that 81% of customers will pay more for an item with reviews and those very same clients are also willing to accept slower shipping times for such items.
Source: Turntonetworks
88% Of Executives View Reputation Risk As A Leading Business Concern
Reputation management statistics show a company's reputation doesn't impact just the customers. Prospective team members also take a look at rankings and read reviews.
Source: Deloitte