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88% Of Executives Consider Reputation Risk As A Top Business Issue
Reputation management statistics show a business's reputation doesn't affect just the customers. Potential employees also look at ratings and take a look at reviews.
Source: Deloitte
91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of companies question the integrity of online reviews. However, they recognize the enormous effect user rankings have on their business. Undesirable customer or employee reviews can influence 90% of job seekers.
Source: Career Arc
83% Of All Younger Shoppers Were Invited To Leave A Review Recently
Of those invited, 80% of consumers did give a review. In general, businesses have asked 66% of all customers to post a review on their business.
Source: Brightlocal
Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process
Let's say you wish to purchase a new vehicle and there are numerous models which fit your requirements. How do you pick the best one for you? Well, you read reviews.
With the help of other customers, you manage to select a model that works for you. That's how positive reviews transform customers into consumers.
Source: Consumer Affairs
American Consumers Regard "Product Performance" To Be The Most Valuable Detail In Product Reviews
When individuals check out reviews, they concentrate on different elements of the shopping experience. However according to online review statistics, 60% of them are most interested in the product's performance.
Customer satisfaction, product quality and quality with time are the next few considerations for more than 50% of USA customers.
Source: Statista
60 Percent Of Customers Refer To Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping
In-store shopping is influenced substantially by blogs and reviews on social media. With males being twice as likely to be influenced than ladies.
Reviews and rating stats show individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More
We already discussed the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. People anticipate to see some unfavorable reviews.
Source: Capterra
67% Of Consumers Say Reviews Are A "Very Crucial" Factor When Choosing A Service Provider
Reviews have an enormous impact on their decision when clients have to select a solution provider.
Source: DemandGenReport
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
77% Of Clients Don't Rely On Reviews That Are Older Than 3 Months
Consumers don't care how excellent your product or service was in the past. Part of why online reviews matter is since they are fresh and relevant.
Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.
It is for this reason that companies should to be continuously requesting reviews.
Source: Statuslabs
Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent
It sounds insane, but negative reviews can be a positive driver for users to spend more time on your site. According to online review statistics, individuals spend more than 5 times as long on a website when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.
Source: Reevoo