US Shoppers View "Product Performance" To Be The Most Helpful Information In Product Reviews

When people check out reviews, they concentrate on various elements of the shopping experience. However according to online review stats, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of American consumers.

Source: Statista

60 Percent Of Customers Consult Blog And Social Network Reviews On Their Mobile Devices Before Shopping

In-store shopping is affected significantly by blogs and reviews on social networks. With men being twice as likely to be affected than ladies.

Reviews and score data show individuals value the opinion of peers more than any other content.

Source: Collective Bias

63.6% Of Customers Go To Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics reveal the general popularity of a website can just go so far.

Source: Review Trackers

53 Percent Of Americans Consider Product Reviews And Scores As The Most Essential Part Of Online Shopping.

Today's buyers are wary and desire the best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of US Customers

24% of US consumers consider reviews as 'exceptionally influential'.

To highlight the value of online reviews and rankings, did you know that 81 percent of customers will pay more for a product with reviews and those same clients are also ready to accept slower shipping times for such items.

Source: Turntonetworks

64% Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who read consumer reviews, concur that it increases their buying confidence.

Businesses utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to purchase a brand-new vehicle and there are a number of models which fit your criteria. How do you choose the best one for you? Well, you read the reviews.

With the help of other consumers, you manage to select a model that works for you. That's how favorable reviews convert consumers into consumers.

Source: Consumer Affairs

Online Product Reviews About A Product Can Raise Its Conversion Rate By An Unprecedented 270 Percent

User review statistics reveal the purchase likelihood for an item with five reviews is 270 percent higher than the very same item without reviews.

Source: Spiegel Research Center

82 Percent Of Customers Visit Review Websites Since They Want To Acquire A Product Or A Service And Wish To Get The Truth About The Businesses Services And Products.

Review sites are locations that people go to get the truth about a product, service or business . Users come due to the fact that they have actually already formed a buying decision. The bulk of them (89 percent) buy within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

If A Company Handles Problems Rapidly And Effectively, 95% Of Dissatisfied Customers Will Go Back To A Company

Clients do not anticipate you to be perfect. When things go wrong, they do expect you to fix things. If there's absolutely nothing else a company can do to resolve a concern, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

70 Percent Of Consumers Prefer To Learn About A Business Through Reviews And Posts, Instead Of Advertisements

Ads are all well and good, however it's worth attempting a different approach also. Reviews are without a doubt the best way to find the truth about a product or service.

Source: Statuslabs

Customer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples viewpoints before they ever trust what the maker states. The reason, manufacturers' descriptions are essentially ads.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star score is the first thing consumers see. Still, users pay attention to other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US customers.

Source: Statista

15% Of Consumers Don't Trust Businesses Without Having Online Reviews

No trust indicates no interactions. 15% of potential consumers will not even consider working with a business they can't find viewpoints about.

Source: Statuslabs

Buyers Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. For that reason, purchasing choices are made quickly.

Online reviews are undoubtedly persuasive, yet online marketers have not always come to appreciate the power of them.

Source: Martech Zone