91 Percent Of Millennials Trust In Online Reviews As Much As Friends And Family

Online review stats put clients' reviews as the most credible source of recommendations. Online reviews normally carry the same weight as guidance from loved ones.

Source: Brightlocal

95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they check out reviews 'constantly' or 'very frequently'.

Source: Trust You

More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70%

One negative review suffices for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies doubt the integrity of online reviews. Nonetheless, they understand the enormous effect user scores have on their business. Undesirable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

53% Of Customers Anticipate Companies To Respond Within A Week To Unfavorable Reviews

Online review stats show that 63% of customer reviews remain without a reply. That's regrettable, because those companies are losing clients that way.

Source: Review Trackers

73 Percent Of Consumers Think Consumer Reviews Are More Vital Than Star And Number Ratings

Online review statistics make it clear people aren't satisfied with ratings alone.

Customer reviews make the statistics appear more authentic which is what the would-be customers are searching for. Nearly a third of consumers say composed reviews are the only feature that makes them think the sites' reviews are helpful and appropriate.

Source: Fan and Fuel

89% Of Individuals Choose To Read Reviews Using Their Smart Devices

Be it through an app or a mobile browser, clients choose to read reviews on their cell phones.

Source: Statista

67% Of Consumers Suggest Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider

Reviews have a massive impact on their decision when clients have to select a service provider.

Source: DemandGenReport

Negative Reviews Can Increase Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive driver for users to spend more time on your site. According to online review statistics, individuals devote more than 5 times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

Positive Reviews Motivate 68 Percent Of Consumers To Choose A Local Business

Given that the huge bulk of consumers read reviews, you would want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

74% Of Local Businesses Have At Least One Google Review

A single review is far from sufficient to improve your site's SERP ranking.

Taking a look at online rankings data, we learnt that a company needs to have approximately 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions

Facebook is presently the most popular social network which can likewise influence our purchasing decisions.

According to social media reviews data, Facebook impacts over half of users' purchase choices.

If it has favorable reviews, Facebook reviews stats reveal that 4 out of 5 users are more likely to rely on a local business.

Source: RevLocal

Many Popular Items Have An Average Rating Of 4.2 To 4.7

You can't make everybody pleased, which is why perfect 5 star scores are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star scores. In some cases a lower score actually helps your overall score.

According to client rating stats, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the manufacturer says. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone