Customer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the producer says. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

71% Of Millennials Browse Consumer Reviews Of Professional Services

More than half of all people in need of an expert service turn to online reviews.

According to online reviews statistics, 59% used online reviews to choose an attorney or a physician.

Young people (age 18-35) are a lot more likely to hire an expert based on online reviews. Just 19% of millennials will consider employing a lawyer without any.

Source: Thomson Reuters

70% Of Customers Prefer To Discover A Business By Means Of Reviews And Articles, Rather Than Ads

Advertisements are all well and good, but it deserves attempting a different approach too. Reviews are by far the very best way to find the truth about a product or service.

Source: Statuslabs

83 Percent Of Customers Don't Rely On Advertising

The standard channels to reach customers aren't as influential as they used to be. Many users who no longer trust ads select to take note of clients' suggestions online.

Source: Statuslabs

A One Star Boost In Rating Can Cause A 5% To 9% Increase In Business Income

Businesses that treat customers honorably generally prosper, review websites help make certain of that.

Source: Statuslabs

More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70%

One negative review is enough for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

USA Buyers View "Product Performance" To Be The Most Useful Info In Product Reviews

They focus on various aspects of the shopping experience when individuals check out reviews. However according to online review stats, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of USA consumers.

Source: Statista

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies doubt the integrity of online reviews. Nevertheless, they understand the huge impact user ratings have on their business. Undesirable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization

The star ranking is the first thing consumers see. Still, users pay attention to other aspects also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of US consumers.

Source: Statista

73 Percent Of Customers Think Written Reviews Are More Vital Than Star And Number Scores

Online review statistics make it clear people aren't pleased with ratings alone.

Customer reviews make the stats appear more authentic which is what the potential consumers are looking for. Practically a third of consumers state written reviews are the only feature that makes them believe the websites' reviews are useful and relevant.

Source: Fan and Fuel

Just 6% Of Customers Don't Rely On Consumer Reviews At All

According to client review statistics, a tremendous 19% of consumers always trust online reviews and never a make a purchase without reading reviews.

Source: Statista

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

The Majority Of Best Selling Items Have A Typical Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to client rating stats, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

Favorable Reviews Motivate 68% Of Consumers To Choose A Local Business

Because the vast bulk of customers read reviews, you would want yours to be inviting to new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

61% Of Local Businesses Have A Typical Rating Of 4 Or 5 Stars

Overall two-thirds of businesses have great and exceptional scores. Just 5% of companies have a score below 3 stars.

Source: Brightlocal