60 Percent Of Consumers Seek Advice From Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is affected significantly by blogs and reviews on social networks. With men being two times as likely to be influenced than ladies.

Reviews and rating stats show people value the viewpoint of peers more than any other content.

Source: Collective Bias

Consumers Could Spend 31 Percent More With A Business That Has Fantastic Reviews

Focus on this statistic. The better other users describe your product or service, the more money you can charge and consumer review statistics show us precisely how much more.

Source: Martech Zone

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of USA Customers

24% of US consumers consider reviews as 'incredibly influential'.

To show the importance of online reviews and ratings, did you understand that 81% of customers will pay more for a product with reviews and those same customers are also happy to accept slower shipping times for such items.

Source: Turntonetworks

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers read approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they check out reviews 'constantly' or 'extremely often'.

Source: Trust You

90 Percent Of Clients Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals say about very first impressions?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Think about asking your visitors to compose one if you don't have reviews on your website.

Source: Martech Zone

More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Most Popular Items Have An Average Ranking Of 4.2 To 4.7

You can't make everybody pleased, which is why perfect 5 star ratings are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. In some cases a lower ranking in fact helps your overall rating.

According to client rating statistics, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

98 Percent Of Yelp's Website Visitors Purchased From A Business They Discovered On The Website

Usually, 142 million customers go to Yelp on a monthly basis. If you haven't claimed your complimentary Yelp business page, this is as excellent a time as any.

Source: RevLocal

70% Of Consumers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read many more reviews to get an idea of how business is in fact doing. Do not depend upon that figure alone.

Source: Brightlocal

The Majority Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends show people choose to comment if they had a positive experience, rather than a average or unfavorable one.

Source: Brightlocal

Buyers Reading Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Purchasing decisions are made quickly.

Online reviews are obviously persuasive, yet marketers have not always come to value the power of them.

Source: Martech Zone

61% Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars

Generally 2 out of 3 companies have good and outstanding rankings. Only 5% of companies have a ranking listed below three stars.

Source: Brightlocal

74 Percent Of Regional Businesses Have At A Minimum, One Google Review

One review is far from sufficient to enhance your site's SERP ranking.

Looking at online rankings stats, we learnt that a company requires to have an average of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

49% Of Customers Consider The Number Of Online Reviews As An Important Consideration Of Their Buying Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency also.

The share of consumers, who take notice of the number of reviews is presently at 46%.

Source: Brightlocal

70 Percent Of Customers Prefer To Learn About A Business By Means Of Posts And Reviews, Instead Of Advertisements

Ads are all well and good, but it's worth trying a different approach too. Reviews are by far the best method to discover the truth about a service or product.

Source: Statuslabs