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72% Of Consumers Will Not Take Action Before They Read Some Reviews
Irrespective of how enticing your marketing is, you still need consumer reviews. There's no way around it. Clients are still ready to hear you out, however they trust other people more.
Source: My Testimonial Engine
Positive Reviews Encourage 68% Of Customers To Use Local Businesses
Given that the large majority of consumers read reviews, you'd want yours to be appealing to new customers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
77% Of Customers Would Undoubtedly Leave A Review If They Were Asked
More than a 35% would do it to educate others about their consumer encounter and 24% would rather direct their review to the business itself.
Over a 26% would want to leave a review to help other individuals with their choice making process.
Source: Podium
Customers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done quicker. For that reason, purchasing choices are made rapidly.
Online reviews are clearly convincing, yet online marketers haven't necessarily come to value the power of them.
Source: Martech Zone
86 Percent Of Consumers Would Consider Composing A Review For A Business
Your clients are your most important resource, and it's not just because of the money they invest at your business. If you provide a good experience, they will be willing to share it.
Source: Brightlocal
49% Of Customers Consider The Quantity Of Online Reviews As A Vital Factor In Their Buying Decision
Consumers value not only the quality or nature of the reviews, but they consider their number and recency too.
The share of customers, who focus on the number of reviews is presently at 46 percent.
Source: Brightlocal
Reviews Posted On Twitter Can Help Improve Revenues By 6.46%
Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
82 Percent Of Consumers Visit Review Sites Since They Wish To Purchase An Item Or A Service And Wish To Get The Truth About Business Services And Products.
Users come because they have actually currently formed a buying decision. The bulk of them (89 percent) buy within a week of their visit.
Source: RevLocal
A Lot Of Best-selling Items Have A Typical Score Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star ratings.
According to customer rating stats, conversion rates start to reduce as scores rise above 4.7.
Source: Spiegel Research Center
61 Percent Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars
Overall two thirds of companies have exceptional and awesome rankings. Only 5% of businesses have a rating below three stars.
Source: Brightlocal
Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't making the most of their listing.
While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses really make use of them.
Although we now understand why client reviews are so effective, most businesses obviously do not.
Source: LsaInsider
60% Of Consumers Seek Advice From Blog And Social Media Reviews On Their Cell Phones Before Shopping
In-store purchasing is affected significantly by blogs and reviews on social networks. With males being two times as likely to be affected than women.
Reviews and score stats reveal individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz