More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

USA Consumers View "Product Performance" To Be The Most Valuable Info In Product Reviews

They focus on various aspects of the shopping experience when individuals read reviews. But according to online review stats, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality over time are the next few considerations for more than 50% of US consumers.

Source: Statista

67% Of Customers Say Reviews Are A "Very Crucial" Factor When Picking A Service Provider

Reviews have an enormous impact on their decision when clients have to choose a service provider.

Source: DemandGenReport

63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

These online review stats reveal the basic popularity of a website can only go so far when it comes to trust.

Source: Review Trackers

15 Percent Of Buyers Don't Trust Businesses Without Having Online Reviews

No trust indicates no interactions. 15% of prospective customers won't even think about working with a company they can't discover viewpoints about.

Source: Statuslabs

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who read client reviews, concur that it increases their purchasing confidence.

Organizations use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Won't Utilize An Organisation

This stat is one of lots of that show the significance of online rankings. Now that news of client complete satisfaction travels this fast, keeping your clients pleased is more important than ever.

57% of customers have searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.

11 percent looked only for services with a perfect five star rating.

Source: Brightlocal

Software Application Reviews Influence Over 98% Of All Purchasers

18% of software purchasers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on only 2 percent of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

72 Percent Of Consumers Won't Take Action Unless They Read Some Reviews

Irrespective of how attractive your marketing is, you still require client reviews. There is no other way around it. Consumers are still willing to hear you out, however they trust other people more.

Source: My Testimonial Engine

90% Of Site Visitors Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals say about first impressions?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

If you don't have reviews on your website, think about asking your visitors to write one.

Source: Martech Zone

Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is currently the most popular social network which can likewise affect our buying preferences.

According to social media reviews statistics, Facebook impacts over half of users' purchase decisions.

Facebook reviews statistics reveal that four out of five users are most likely to trust a local business if it has positive reviews.

Source: RevLocal

73 Percent Of Consumers Believe Customer Reviews Are More Important Than Star And Number Rankings

Online review stats make it clear people aren't satisfied with ratings alone.

Written reviews make the stats appear more authentic which is what the would-be clients are searching for. Practically a third of customers state composed reviews are the only feature that makes them think the websites' reviews are helpful and relevant.

Source: Fan and Fuel

Over Half Of Shoppers Aged 25-34 Wrote Reviews

According to Statista, the younger generations are unsurprisingly the more vocal ones.

Source: Statista

The Majority Of Best Selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to consumer rating stats, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center