If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Customers expect to see some unfavorable reviews.

Source: Capterra

Because They Desire To Buy A Service Or An Item And Want To Get The Truth About The Businesses Products And Services, 82% Of Consumers Visit Review Sites.

Review sites are locations that people go to get the truth about a product, service or business . Users come since they have already formed a buying decision. The bulk of them (89%) purchase within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

Software Application Reviews Impact Over 98% Of All Purchasers

18% of software purchasers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2 percent of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to buy a brand-new automobile and there are a number of models which fit your criteria. How do you pick the very best one for you? Well, you read the reviews.

With the help of other customers, you quickly decide on a model that works for you. That's how positive reviews convert consumers into consumers.

Source: Consumer Affairs

A Lot Of Best Selling Items Have An Average Score Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star rankings are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star scores. Sometimes a lower score actually helps your overall score.

According to consumer rating statistics, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

77% Of Individuals Don't Rely On Reviews That Are Older Than Three Months

Consumers don't care how good your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that companies need to be continuously asking for reviews.

Source: Statuslabs

More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70%

One negative review is enough for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out consumer reviews, concur that it increases their purchasing confidence.

Businesses use the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

90 Percent Of Consumers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals say about impressions, right?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

Consider asking your visitors to write one if you don't have reviews on your site.

Source: Martech Zone

One-half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies

More youthful individuals understand the value of being informed. User-generated material has an unassailable impact on consumers.

They will understand what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are different though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Consumers Could Spend 31% More With A Business That Has Great Reviews

Take notice of this statistic. The better other users explain your services or product, the more money you can charge and consumer review stats reveal to us exactly how much more.

Source: Martech Zone