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53% Of Consumers Anticipate Businesses To Answer Back Within A Week To Unfavorable Reviews
Online review statistics prove that 63% of customer reviews go on without a reply. That's too bad, due to the fact that those companies are losing customers that way.
Source: Review Trackers
People Reading Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done faster. Buying decisions are made quickly.
Online reviews are undoubtedly convincing, yet marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
More Than Half Of Shoppers Aged 25 To 34 Gave Reviews
According to Statista, the more youthful generations are apparently the more vocal ones.
Source: Statista
The Majority Of Best-selling Products Have A Typical Rating Of 4.2 To 4.7
You can't make everybody pleased, which is why perfect 5 star rankings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star scores. Sometimes a lower rating actually helps your overall score.
According to client rating stats, conversion rates begin to decrease as scores rise above 4.7.
Source: Spiegel Research Center
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
83% Of All Younger Buyers Were Asked To Post A Review Recently
Of those asked, 80% of consumers did give a review. In general, businesses have actually asked 66% of all consumers to post a review on their business.
Source: Brightlocal
The Typical Review Length Has Actually Become 65% Much Shorter Since 2010
In recent years reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of a tweet.
Source: Review Trackers
53% Of Americans Consider Product Reviews And Scores As The Most Essential Part Of Online Shopping.
Today's buyers are wary and desire the best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
One-half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies
Younger individuals understand the value of being informed. User-generated content has an unassailable effect on customers.
They will understand what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are different though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike check out reviews to form an opinion. Business tourists read approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they read reviews 'constantly' or 'extremely often'.
Source: Trust You
Software Application Reviews Impact Over 98 Percent Of All Purchasers
18% of software application buyers consider reviews to be an essential factor in the purchase process. Software reviews have no effect whatsoever on only 2% of consumers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
30% Of Clients Feel Comfortable With A Business Which Reacts To Online Reviews
Corresponding with your customers builds their trust. Even something easy like responding to their comments and reviews can make them feel appreciated.
As you might expect, clients who feel this way are more willing to spend more cash with a business.
Source: Statuslabs
77% Of Consumers Don't Rely On Reviews That Are Older Than 3 Months
Consumers don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.
Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.
It is for this reason that businesses should to be constantly requesting reviews.
Source: Statuslabs