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Unfavorable Reviews Can Boost Conversion By Up To 85%
It sounds insane, but negative reviews can be a positive force for users to devote more time on your website. According to online review data, individuals devote more than 5 times as long on a website when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.
Source: Reevoo
Buyers Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done quicker. Buying choices are made rapidly.
Online reviews are undoubtedly persuasive, yet online marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
A One Star Increase In Rating Can Lead To A 5% To 9% Increase In Business Revenue
Businesses that treat clients well normally flourish, review sites help make sure of that.
Source: Statuslabs
If They Were Asked, 77% Of Customers Would Definitely Leave A Review
More than a 35% would do it to advise others about their client experience and 24% would certainly direct their review to the business itself.
Over a 26% would be willing to leave a review to help other people with their choice making process.
Source: Podium
53% Of Americans Consider Item Reviews And Scores As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's shoppers are wary and desire the best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the buying decision.
Source: Statista
Customers Could Spend 31% More With A Business That Has Great Reviews
Take note of this statistic. The more detailed other users describe your product and services, the more money you can charge and consumer review statistics show us exactly just how much more.
Source: Martech Zone
Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the producer states. The reason, producers' descriptions are essentially ads.
Source: Martech Zone
53% Of Customers Anticipate Companies To Answer Back Within A Week To Negative Reviews
Online review stats reveal that 63% of customer reviews go on without a reaction. That's regrettable, because those companies are losing consumers that way.
Source: Review Trackers
72 Percent Of Consumers Won't Take Action Unless They Check Out Some Reviews
Irrespective of how alluring your marketing is, you still need customer reviews. There's no other way around it. Consumers are still willing to hear you out, but they rely on other people more.
Source: My Testimonial Engine
71% Of Millennials Search Customer Reviews Of Expert Services
More than half of all people in need of a professional service rely on online reviews.
According to online reviews stats, 59% used online reviews to select a physician or a legal representative.
Young people (age 18-35) are even more inclined to employ an expert based upon online reviews. Just 19% of millennials will consider employing a lawyer without any.
Source: Thomson Reuters
More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent
One negative review is enough for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Google Accounts For 57.5 Percent Of All Reviews Around The Globe
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
61 Percent Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars
Generally two thirds of businesses have outstanding and awesome rankings. Only 5% of companies have a rating listed below three stars.
Source: Brightlocal
A Lone Business Review Can Lift Its Conversions By 10 Percent
Online review statistics reveal user-generated content can do wonders in regards to conversions.
A single review can have a massive influence on your business.
A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can provide a mind-blowing 44 percent boost.
Source: RevLocal
The Average Review Word Count Has Actually Become 65% Shorter Since 2010
As of late reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of tweet on twitter.
Source: Review Trackers
89% Of Customers Read A Businesses Reactions To Reviews
Not only do many shoppers check out the review replies, 30% of them highly value them. Almost 96% read the responses to their own reviews.
Source: Brightlocal
77% Of Consumers Do Not Rely On Reviews That Are Older Than Three Months
Clients don't care how great your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.
Customers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.
It is for this reason that businesses should to be continuously asking for reviews.
Source: Statuslabs
64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30% of consumers who read consumer reviews, concur that it increases their purchasing confidence.
Companies use the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista