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72% Of Consumers Will Not Take Action Before They Check Out Some Reviews
Irrespective of how alluring your marketing is, you still require customer reviews. There is no way around it. Consumers are still happy to hear you out, but they rely on other individuals more.
Source: My Testimonial Engine
88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Buying Home Electronics
Statistics reveal that reviews were more effective than TV ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
A Solitary Business Review Can Lift Its Conversions By 10%
Online review statistics reveal user-generated content can do wonders in terms of conversions.
A single review can have a substantial influence on your business.
A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can supply a mind-blowing 44% boost.
Source: RevLocal
82 Percent Of Customers Check Out Review Websites Because They Want To Buy A Service Or A Product And Wish To Get The Truth About The Businesses Product Or Services.
Review websites are locations that people go to get the facts about a business, service or product . Users come since they have already formed a buying decision. The majority of them (89 percent) purchase within a week of their visit. And 29 percent do so within 24 hours.
Source: RevLocal
67% Of Consumers Claim Reviews Are A "Very Crucial" Factor When Picking A Solution Provider
When clients have to choose a solution provider, reviews have a massive impact on their decision.
Source: DemandGenReport
Most Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they've gone to a vendor. Online review trends show people prefer to comment if they had a favorable experience, instead of a average or negative one.
Source: Brightlocal
Positive Reviews Motivate 68 Percent Of Consumers To Use Local Businesses
Because the vast bulk of consumers check out reviews, you would want yours to be appealing to new consumers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
49% Of Consumers Consider The Number Of Online Reviews As An Important Consideration Of Their Buying Decision
Consumers value not only the quality or nature of the reviews, however they consider their number and recency also.
The share of consumers, who focus on the number of reviews is presently at 46 percent.
Source: Brightlocal
52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well
We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. Customers anticipate to see some negative reviews.
Source: Capterra
74 Percent Of Regional Companies Have At Least 1 Google Review
One review is far from sufficient to improve your website's SERP ranking.
Taking a look at online rankings data, we learnt that a business needs to have an average of 40 reviews before customers "Award" it with a star.
Source: Brightlocal
Google Represents 57.5% Of All Reviews Globally
Google is in the lead here, followed by Facebook as a far-off second.
Here are the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers