Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

77% Of Customers Do Not Rely On Reviews That Are Older Than Three Months

Clients don't care how great your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that businesses ought to be continuously asking for reviews.

Source: Statuslabs

72% Of Consumers Will Not Take Action Before They Check Out Some Reviews

No matter how attractive your marketing is, you still require consumer reviews. There's no other way around it. Consumers are still going to hear you out, but they trust other people more.

Source: My Testimonial Engine

30% Of Consumers Feel Positive About A Company Which Responds To Online Reviews

Communicating with your customers builds their trust. Even something as simple as reacting to their remarks and reviews can make them feel valued.

As you might anticipate, clients who feel this way are going to invest more cash with a company.

Source: Statuslabs

More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the positive and negative reviews and their impact on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Consumers expect to see some unfavorable reviews.

Source: Capterra

63.6% Of Customers Go To Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats reveal the general popularity of a site can just go so far.

Source: Review Trackers

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of American Customers

24% of US shoppers consider reviews as 'incredibly influential'.

To show the significance of online reviews and scores, did you know that 81 percent of consumers will pay more for a product with reviews and those exact same clients are likewise happy to accept slower shipping times for such items.

Source: Turntonetworks

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies question the integrity of online reviews. However, they recognize the enormous impact user scores have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

A One Star Boost In Score Can Result In A 5% To 9% Boost In Business Earnings

Businesses that treat clients honorably usually succeed, review websites help make sure of that.

Source: Statuslabs

A Solitary Business Review Can Raise Its Conversions By 10 Percent

Online review statistics show user-generated content can do miracles in terms of conversions.

A single review can have a substantial effect on your business.

A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can provide a mind-blowing 44 percent increase.

Source: RevLocal

Customer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the manufacturer states. The reason, makers' descriptions are generally ads.

Source: Martech Zone

Reviews Posted On Twitter Can Help Improve Sales By 6.46 Percent

Online review data reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

Over Half Of Shoppers Aged 25 To 34 Submitted Reviews

According to Statista, the younger generations are clearly the more opinionated ones.

Source: Statista

64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out consumer reviews, agree that it increases their buying confidence.

Businesses utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you wish to purchase a brand-new automobile and there are several models which fit your criteria. How do you select the very best one for you? Well, you read reviews.

With the help of other people, you quickly pick a model that works for you. That's how positive reviews transform customers into clients.

Source: Consumer Affairs