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Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business
The star ranking is the first thing consumers see. Still, users take notice of other factors too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of United States customers.
Source: Statista
88% Of Executives Consider Reputation Risk As A Leading Business Issue
Reputation management statistics indicate a business's reputation doesn't impact just the customers. Prospective employees also take a look at ratings and read reviews.
Source: Deloitte
95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
Google Represents 57.5 Percent Of All Reviews Around The World
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Clients Could Spend 31 Percent More With A Business That Has Fantastic Reviews
Pay attention to this statistic. The better other users describe your product or service, the more money you can charge and customer review stats show us exactly just how much more.
Source: Martech Zone
Due To The Fact That They Desire To Acquire A Product Or A Service And Want To Get The Facts About The Businesses Products And Services, 82 Percent Of Consumers Check Out Review Sites.
Users come since they have currently formed a purchase decision. The majority of them (89%) buy within a week of their visit.
Source: RevLocal
72 Percent Of Customers Won't Take Action Unless They Read Some Reviews
Regardless of how captivating your marketing is, you still require client reviews. There's no skirting around it. Consumers are still happy to hear you out, but they rely on other people more.
Source: My Testimonial Engine
71% Of Millennials Browse Consumer Reviews Of Expert Services
More than half of all people in need of an expert service turn to online reviews.
According to online reviews statistics, 59% used online reviews to select a physician or an attorney.
Young people (age 18-35) are a lot more likely to hire a professional based upon online reviews. Only 19% of millennials will think about hiring an attorney without any.
Source: Thomson Reuters
Online Product Reviews About An Item Can Increase Its Conversion Rate By An Unprecedented 270%
User review stats show the purchase possibility for a product with five reviews is 270 percent higher than the very same item without reviews.
Source: Spiegel Research Center
63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.
These online review statistics show the general popularity of a site can only go so far when it comes to trust.
Source: Review Trackers