Only 6 Percent Of Customers Don't Trust Customer Reviews At All

According to client review data, a whopping 19 percent of customers constantly trust online reviews and never a make a purchase without checking out reviews initially.

Source: Statista

When Buying Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Prominent Aspect

Data reveal that reviews were more successful than TV advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

77% Of Individuals Do Not Trust Reviews That Are Older Than Three Months

Consumers don't care how great your service or product was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that businesses need to be constantly asking for reviews.

Source: Statuslabs

Many Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they have visited a vendor. Online review trends show people prefer to comment if they had a favorable experience, instead of a unfavorable or mediocre one.

Source: Brightlocal

If It Has Less Than A 4 Star Score, More Than Half Of Customers Will Not Use An Organisation

This stat is among numerous that show the value of online scores. Now that news of client fulfillment travels this fast, keeping your consumers delighted is more crucial than ever.

57% of customers have searched for business with more than 4 stars in 2018, which is up from 48% in 2017.

Additionally, 11% looked only for organizations with a perfect five star score.

Source: Brightlocal

83% Of Consumers Don't Trust Advertising

The conventional channels to reach clients aren't as influential as they utilized to be. Many users who no longer trust advertisements choose to focus on clients' suggestions online.

Source: Statuslabs

60 Percent Of Consumers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping

In-store purchasing is influenced significantly by blogs and reviews on social networks. With males being two times as likely to be affected than women.

Reviews and rating stats reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. People anticipate to see some unfavorable reviews.

Source: Capterra

89% Of Customers Like To Read Reviews Using Their Cell Phones

Be it by means of an app or a mobile web browser, individuals choose to read reviews on their mobile devices.

Source: Statista

Clients Could Spend 31 Percent More With A Business That Has Excellent Reviews

Pay attention to this fact. The better other users describe your product or service, the more cash you can charge and customer review stats reveal to us precisely just how much more.

Source: Martech Zone

67% Of Consumers Claim Reviews Are A "Extremely Important" Factor When Picking A Solution Provider

Reviews have an enormous impact on their decision when clients have to select a service provider.

Source: DemandGenReport

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they read reviews 'constantly' or 'extremely often'.

Source: Trust You

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star rating is the first thing consumers see. Still, users focus on other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA customers.

Source: Statista

Unfavorable Reviews Can Increase Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive driver for users to spend more time on your website. According to online review statistics, individuals spend more than 5 times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz