64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who check out consumer reviews, agree that it increases their buying confidence.

Companies use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices

Statistics reveal that reviews were more effective than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

Since They Want To Buy A Service Or An Item And Want To Get The Truth About The Businesses Items And Services, 82% Of Consumers Go To Review Websites.

Users come because they have actually already formed a buying decision. The majority of them (89%) purchase within a week of their visit.

Source: RevLocal

90% Of Consumers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals state about very first impressions?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

Consider asking your visitors to compose one if you do not have reviews on your website.

Source: Martech Zone

77% Of Consumers Don't Trust Reviews That Are Older Than 3 Months

Consumers don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that businesses ought to be continuously asking for reviews.

Source: Statuslabs

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

30% Of Consumers Feel Positive About A Business Which Responds To Online Reviews

Keeping in touch with your customers creates trust. Even something easy like reacting to their remarks and reviews can make them feel appreciated.

As you may expect, clients who feel this way are ready to spend more money with a company.

Source: Statuslabs

70% Of Consumers Prefer To Find Out About A Business Through Reviews And Short Articles, Rather Than Ads

Ads are all well and good, but it deserves attempting a different approach as well. Reviews are by far the very best method to find the truth about a product or service.

Source: Statuslabs

Half Of All Millennial's "Constantly" Read Online Reviews For Companies

More youthful individuals understand the value of being informed. User-generated material has an indisputable effect on consumers.

They will understand what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older individuals are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

91 Percent Of Millennials Depend On Online Reviews As Much As Loved Ones

Online review statistics place clients' reviews as the most trustworthy source of suggestions. Online reviews usually bring the very same weight as suggestions from loved ones.

Source: Brightlocal

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies question the integrity of online reviews. Nonetheless, they realize the enormous effect user scores have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

73% Of Customers Believe Consumer Reviews Are More Crucial Than Star And Number Rankings

Online review stats make it clear individuals aren't satisfied with scores alone.

Customer reviews make the stats appear more authentic which is what the would-be customers are searching for. Almost a 3rd of consumers state written reviews are the only feature that makes them think the websites' reviews are beneficial and appropriate.

Source: Fan and Fuel

61% Of Local Businesses Have A Typical Score Of 4 Or 5 Stars

Typically 2 out of 3 businesses have outstanding and good scores. Only 5% of companies have a score below 3 stars.

Source: Brightlocal