63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review statistics reveal the basic appeal of a site can only presume when it concerns trust.

Source: Review Trackers

53% Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of Online Shopping.

Today's shoppers are smart and desire the very best bang for their buck. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

98% Of Yelp's Visitors Purchased From A Business They Found On The Website

Typically, 142 million consumers go to Yelp on a monthly basis. This is as good a time as any if you haven't declared your free Yelp business page.

Source: RevLocal

15% Of Buyers Do Not Trust Businesses Without Having Online Reviews

No trust means no interactions. 15 percent of possible customers will not even consider doing business with a company they can't find viewpoints about.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star score is the first thing customers see. Still, users focus on other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA customers.

Source: Statista

83% Of All Younger Buyers Were Asked To Post A Review Recently

Of those asked, 80% of consumers did submit a review. In general, companies have asked 66% of all clients to leave a review on their company.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70%

One negative review suffices for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Posted On Twitter Can Help Grow Revenues By 6.46%

Online review data reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

88% Of Executives View Reputation Risk As A Leading Business Issue

Reputation management stats show a company's reputation doesn't impact simply the customers. Potential employees also look at scores and take a look at reviews.

Source: Deloitte

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Won't Utilize An Organisation

This stat is one of many that show the value of online ratings. Now that news of consumer complete satisfaction travels this quick, keeping your clients pleased is more crucial than ever.

57 percent of consumers have searched for business with more than four stars in 2018, which is up from 48 percent in 2017.

11% looked just for businesses with an ideal five star ranking.

Source: Brightlocal

74% Of Local Companies Have At A Minimum, 1 Google Review

One review is far from adequate to improve your website's SERP ranking.

Looking at online rankings stats, we found out that a company needs to have approximately 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

91 Percent Of Millennials Depend On Online Reviews As Much As Friends And Family

Online review statistics put clients' reviews as the most reliable source of suggestions. Online reviews typically bring the same weight as suggestions from loved ones.

Source: Brightlocal

83 Percent Of Consumers Do Not Trust Advertising

The conventional channels to reach customers aren't as prominent as they utilized to be. The majority of users who no longer trust advertisements select to take note of customers' suggestions online.

Source: Statuslabs

United States Buyers Regard "Product Performance" To Be The Most Valuable Info In Product Reviews

When people read reviews, they focus on various aspects of the shopping experience. But according to online review statistics, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of American consumers.

Source: Statista

Software Application Reviews Impact Over 98% Of All Purchasers

18 percent of software buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on just 2% of customers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

One-half Of All Millennial's "Constantly" Check Out Online Reviews For Companies

More youthful people understand the value of being informed. User-generated material has an unassailable impact on customers.

If businesses think of the power of customer reviews over millennials, they will understand what they've been losing out on. Older individuals are different though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal