Only 44% Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of companies in fact use them.

Although we now understand why consumer reviews are so powerful, many businesses obviously do not.

Source: LsaInsider

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies question the integrity of online reviews. However, they understand the massive effect user rankings have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

30% Of Consumers Feel Favorable To A Company Which Responds To Online Reviews

Staying connected with your clients establishes trust. Even something as simple as reacting to their reviews and comments can make them feel appreciated.

As you may expect, customers who feel this way are happy to invest more money with a business.

Source: Statuslabs

52% Of Customers Trust A Product More If It Has Negative Reviews Also

We already discussed the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. Consumers expect to see some unfavorable reviews.

Source: Capterra

72 Percent Of Clients Won't Take Action Before They Read Some Reviews

No matter how tempting your marketing is, you still require client reviews. There is no way around it. Clients are still happy to hear you out, but they rely on other people more.

Source: My Testimonial Engine

When Buying Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Influential Aspect

Statistics reveal that reviews were more effective than Television advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

86% Of Consumers Would Consider Writing A Review For A Business

Your clients are your most important resource, and it's not only because of the cash they spend at your business. If you provide a great experience, they will be willing to share it.

Source: Brightlocal

91 Percent Of Millennials Trust Online Reviews As Much As Friends And Family

Online review statistics place customers' reviews as the most credible source of suggestions. Online reviews usually carry the same weight as advice from family and friends.

Source: Brightlocal

83% Of Clients Do Not Rely On Advertising

The conventional channels to reach consumers aren't as influential as they utilized to be. Many users who no longer trust ads choose to pay attention to consumers' recommendations online.

Source: Statuslabs

Just 6% Of Customers Don't Rely On Consumer Reviews At All

According to customer review stats, a whopping 19 percent of consumers always rely on online reviews and never a make a purchase without checking out reviews.

Source: Statista

60 Percent Of Consumers Check Out Blog And Social Media Reviews On Their Cell Phones Before Shopping

In-store shopping is affected substantially by blogs and reviews on social media. With men being two times as likely to be influenced than ladies.

Reviews and rating statistics show individuals value the opinion of peers more than any other content.

Source: Collective Bias

Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the maker says. The reason, producers' descriptions are basically advertisements.

Source: Martech Zone

More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

98% Of Yelp's Browsers Bought From A Business They Discovered On The Site

Usually, 142 million customers visit Yelp every month. This is as excellent a time as any if you have not declared your complimentary Yelp business page.

Source: RevLocal

A Lot Of Popular Items Have An Average Rating Of 4.2 To 4.7

You can't make everybody pleased, which is why perfect 5 star ratings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star ratings. Sometimes a lower ranking actually helps your overall rating.

According to client rating stats, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

67% Of Consumers Claim That Reviews Are A "Extremely Important" Factor When Picking A Solution Provider

When customers need to pick a service provider, reviews have an enormous impact on their decision.

Source: DemandGenReport