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Online Item Reviews About An Item Can Raise Its Conversion Rate By An Unprecedented 270%
User review stats reveal the purchase possibility for an item with five reviews is 270% higher than the same product without reviews.
Source: Spiegel Research Center
When Purchasing Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Prominent Aspect
Statistics reveal that reviews were more effective than Television advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
People Reading Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done faster. Purchasing choices are made rapidly.
Online reviews are undoubtedly convincing, yet marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
The Typical Review Word Count Has Become 65% Shorter Since 2010
Recently reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of tweet on twitter.
Source: Review Trackers
Consumer Reviews On Items Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, producers' descriptions are basically ads.
Source: Martech Zone
A Lot Of Best-selling Items Have A Typical Ranking Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star scores are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. Sometimes a lower score actually helps your overall rating.
According to client rating stats, conversion rates begin to decrease as scores rise above 4.7.
Source: Spiegel Research Center
15 Percent Of Customers Don't Trust Businesses Without Having Online Reviews
No trust suggests no interactions. 15% of potential clients won't even consider doing business with a business they can't discover opinions about.
Source: Statuslabs
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
53% Of Consumers Expect Companies To Answer Back Within A Week To Unfavorable Reviews
Online review statistics prove that 63% of client reviews remain without a response. That's regrettable, since those companies are losing consumers that way.
Source: Review Trackers
Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't making the most of their listing.
While business listings on the major review platforms are totally free, a surprisingly low number of companies actually make use of them.
Although we now know why client reviews are so effective, the majority of businesses apparently do not.
Source: LsaInsider
More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent
One negative review is enough for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Software Application Reviews Impact Over 98% Of All Purchasers
18 percent of software buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no impact whatsoever on just 2% of customers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra