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A One Star Boost In Ranking Can Cause A 5% To 9% Increase In Business Income
Businesses that treat customers well usually prosper, review websites help make certain of that.
Source: Statuslabs
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of US Clients
24% of US consumers consider reviews as 'incredibly influential'.
To illustrate the importance of online reviews and ratings, did you know that 81 percent of customers will pay more for an item with reviews and those exact same customers are likewise happy to accept slower shipping times for such products.
Source: Turntonetworks
61% Of Regional Businesses Have A Typical Score Of 4 Or 5 Stars
Overall two-thirds of companies have great and outstanding ratings. Only 5% of businesses have a rating below 3 stars.
Source: Brightlocal
73 Percent Of Consumers Think Customer Reviews Are More Important Than Star And Number Ratings
Online review stats make it clear individuals aren't pleased with scores alone.
Written reviews make the stats appear more genuine which is what the would-be consumers are trying to find. Practically a 3rd of consumers say written reviews are the only function that makes them think the websites' reviews are helpful and appropriate.
Source: Fan and Fuel
72% Of Clients Will Not Take Action Before They Check Out Some Reviews
Regardless of how eye-catching your marketing is, you still require client reviews. There is no other way around it. Consumers are still going to hear you out, but they rely on other people more.
Source: My Testimonial Engine
The Majority Of Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they have visited a vendor. Online review trends show people choose to comment if they had a positive experience, rather than a mediocre or unfavorable one.
Source: Brightlocal
Users Checking Out Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users
Mobile users choose to get things done faster. Therefore, buying decisions are made quickly.
Online reviews are clearly persuasive, yet online marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
70 Percent Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business
4 reviews may be too few. Many people check out many more reviews to get an idea of how the business is really doing. Don't depend on that statistic alone.
Source: Brightlocal
Most Popular Items Have An Average Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star scores.
According to consumer rating stats, conversion rates begin to decrease as scores rise above 4.7.
Source: Spiegel Research Center
63.6% Of Consumers Check Out Google To Check For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.
When it comes to trust, these online review statistics show the basic popularity of a website can just go so far.
Source: Review Trackers
71% Of Millennials Browse Customer Reviews Of Expert Services
More than half of all individuals in need of an expert service turn to online reviews.
According to online reviews data, 59% utilized online reviews to select a physician or a legal representative.
Younger people (age 18-35) are a lot more likely to work with a professional based upon online reviews. Only 19% of millennials will consider hiring a legal representative without any.
Source: Thomson Reuters