Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses really make use of them.

Although we now know why consumer reviews are so effective, the majority of businesses apparently don't.

Source: LsaInsider

One-half Of All Millennial's "Always" Read Online Reviews For Companies

Younger people understand the value of being informed. User-generated content has an indisputable impact on consumers.

If businesses think of the power of customer reviews over millennials, they will recognize what they've been losing out on. Older individuals are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who check out customer reviews, agree that it increases their purchasing confidence.

Companies utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

98% Of Yelp's Website Visitors Purchased From A Business They Discovered On The Site

Typically, 142 million consumers visit Yelp on a monthly basis. This is as good a time as any if you haven't declared your totally free Yelp business page.

Source: RevLocal

77% Of Individuals Do Not Trust Reviews That Are Older Than Three Months

Clients don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that businesses need to be continuously asking for reviews.

Source: Statuslabs

Software Application Reviews Influence Over 98% Of All Buyers

18% of software application buyers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2% of customers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Google Accounts For 57.5% Of All Reviews Globally

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

These the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

89% Of Individuals Choose To Read Reviews Using Their Mobile Phones

Be it through an app or a mobile internet browser, clients prefer to read reviews on their phones.

Source: Statista

The Typical Review Word Count Has Gotten 65% Shorter Since 2010

Recently reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

83% Of Customers Do Not Rely On Advertising

The traditional channels to reach consumers aren't as influential as they utilized to be. Many users who no longer trust ads pick to focus on customers' suggestions online.

Source: Statuslabs

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to buy a brand-new vehicle and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read online reviews.

With the help of other customers, you quickly choose one that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

83% Of All Younger Buyers Were Invited To Give A Review Recently

Of those asked, 80% of clients did leave a review. In general, companies have asked 66% of all customers to leave a review on their business.

Source: Brightlocal

89% Of Clients Browse A Businesses Replies To Reviews

Not only do most clients read the review replies, 30% of them hold them in high regard. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions

Facebook is presently the most popular social network which can also affect our purchasing preferences.

According to social reviews data, Facebook impacts more than half of users' purchase decisions.

Facebook reviews stats expose that four out of 5 users are more likely to trust a local business if it has positive reviews.

Source: RevLocal

Favorable Reviews Motivate 68 Percent Of Customers To Choose A Local Business

Given that the vast bulk of consumers read reviews, you would want yours to be enticing to brand-new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. Consumers expect to see some unfavorable reviews.

Source: Capterra