60% Of Customers Consult Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is influenced considerably by blogs and reviews on social networks. With men being two times as likely to be affected than ladies.

Reviews and rating statistics reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization

The star ranking is the first thing customers see. Still, users take notice of other factors also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of USA customers.

Source: Statista

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the positive and negative reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Consumers expect to see some unfavorable reviews.

Source: Capterra

15% Of Consumers Don't Trust Businesses With No Online Reviews

No trust suggests no interactions. 15% of possible clients will not even think about doing business with a company they can't find opinions about.

Source: Statuslabs

63.6 Percent Of Consumers Check Out Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review stats reveal the basic popularity of a website can just go so far.

Source: Review Trackers

90% Of Site Visitors Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what people say about first impressions, right?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

Consider asking your visitors to compose one if you don't have reviews on your website.

Source: Martech Zone

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to buy a brand-new automobile and there are a number of models which fit your requirements. How do you select the very best one for you? Well, you read reviews.

With the help of other people, you quickly choose one that works for you. That's how favorable reviews transform consumers into clients.

Source: Consumer Affairs

Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions

Facebook is presently the most popular social media which can also affect our purchasing preferences.

According to social reviews data, Facebook impacts over half of users' purchase choices.

If it has favorable reviews, Facebook reviews statistics expose that four out of five users are more likely to rely on a local business.

Source: RevLocal

98% Of Yelp's Visitors Bought From A Business They Discovered On The Website

Generally, 142 million customers visit Yelp each month. If you have not claimed your complimentary Yelp business page, this is as excellent a time as any.

Source: RevLocal

Positive Reviews Motivate 68 Percent Of Consumers To Use Local Businesses

Given that the large bulk of consumers read reviews, you would want yours to be inviting to new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You