77% Of Individuals Do Not Rely On Reviews That Are Older Than 3 Months

Clients don't care how excellent your product or service was in the past. Part of why online reviews matter is since they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

Favorable Reviews Encourage 68% Of Customers To Use A Local Business

Given that the large majority of customers check out reviews, you would want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

The Average Review Length Has Gotten 65% Shorter Since 2010

Presently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of a tweet.

Source: Review Trackers

70% Of Customers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business

Four reviews may be too few. Many people read many more reviews to get a clear view of how business is in fact doing. Don't depend upon that statistic alone.

Source: Brightlocal

Over Half Of Shoppers Aged 25 To 34 Wrote Reviews

According to Statista, the more youthful generations are obviously the more opinionated ones.

Source: Statista

Software Application Reviews Influence Over 98% Of All Purchasers

18% of software buyers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no effect whatsoever on only 2 percent of customers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Because They Want To Purchase A Service Or A Product And Want To Get The Facts About The Businesses Items And Services, 82% Of Consumers Go To Review Websites.

Review sites are places that customers go to get the facts about a business, service or product . Because they have actually currently formed a purchase decision, users come. The majority of them (89 percent) purchase within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Consumers expect to see some unfavorable reviews.

Source: Capterra

Reviews Published On Twitter Can Increase Sales By 6.46 Percent

Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

Over Half Of Consumers Won't Utilize A Business If It Has Less Than A 4 Star Ranking

This stat is among many that show the importance of online ratings. Now that news of client satisfaction travels this quick, keeping your clients happy is more vital than ever.

57% of consumers have searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.

11 percent looked only for companies with a perfect five star ranking.

Source: Brightlocal

63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

These online review stats show the basic appeal of a site can only presume when it concerns trust.

Source: Review Trackers

70% Of Consumers Prefer To Discover A Business Through Articles And Reviews, Rather Than Ads

Ads are all well and good, however it's worth trying a different approach as well. Reviews are by far the best way to find the truth about a service or product.

Source: Statuslabs

89% Of Clients Choose To Read Reviews On Their Mobile Devices

Be it by means of an app or a mobile web browser, customers prefer to read reviews on their mobile phones.

Source: Statista

A Lone Business Review Can Lift Its Conversions By 10%

Online review stats show user-generated content can do wonders in regards to conversions.

A single review can have a substantial influence on your business.

A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can supply an astonishing 44% boost.

Source: RevLocal

90 Percent Of Buyers Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals state about very first impressions?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Consider asking your visitors to compose one if you do not have reviews on your website.

Source: Martech Zone

Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone

A Lot Of Best-selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to consumer rating statistics, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

Google Accounts For 57.5 Percent Of All Reviews World-wide

Google is in the lead here, followed by Facebook as a far-off second.

These the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers