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Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, producers' descriptions are generally advertisements.
Source: Martech Zone
30% Of Consumers Feel Comfortable With A Business Which Answers Online Reviews
Staying connected with your clients builds their trust. Even something as basic as responding to their reviews and comments can make them feel valued.
As you might expect, customers who feel this way are ready to spend more money with a business.
Source: Statuslabs
The Majority Of Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they've visited a supplier. Online review trends show people choose to comment if they had a favorable experience, rather than a unfavorable or mediocre one.
Source: Brightlocal
USA Consumers Consider "Product Performance" To Be The Most Useful Information In Product Reviews
When individuals check out reviews, they focus on various elements of the shopping experience. However according to online review stats, 60% of them are most thinking about the item's performance.
Client satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of American consumers.
Source: Statista
Reviews Published On Twitter Can Boost Online Sales By 6.46%
Online review data reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services
Leisure and business tourists alike read reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they check out reviews 'constantly' or 'very frequently'.
Source: Trust You
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
53 Percent Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of Online Shopping.
Today's shoppers are wary and want the best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
Google Accounts For 57.5 Percent Of All Reviews Around The World
Google is in the lead here, followed by Facebook as a far-off second.
These the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
91 Percent Of Millennials Depend On Online Reviews As Much As Loved Ones
Online review stats place customers' reviews as the most trustworthy source of suggestions. Online reviews typically carry the exact same weight as advice from family and friends.
Source: Brightlocal
Majority Of Consumers Won't Utilize A Company If It Has Less Than A 4 Star Ranking
This stat is one of many that illustrate the importance of online scores. Now that news of customer fulfillment travels this quick, keeping your customers happy is more crucial than ever.
57% of customers have looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.
11 percent looked just for companies with an ideal five star ranking.
Source: Brightlocal
The Typical Review Word Count Has Become 65% Much Shorter Since 2010
At this present time reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of a twitter tweet.
Source: Review Trackers
88% Of Executives Regard Reputation Risk As A Leading Business Concern
Reputation management stats suggest a company's reputation does not affect simply the clients. Prospective employees also look at scores and take a look at reviews.
Source: Deloitte
Negative Reviews Can Improve Conversion By As Much As 85%
It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your website. According to online review stats, individuals devote more than five times as long on a website when they check out negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo