73 Percent Of Customers Believe Client Reviews Are More Vital Than Star And Number Ratings

Online review data make it clear individuals aren't satisfied with ratings alone.

Client reviews make the stats appear more authentic which is what the potential customers are searching for. Practically a 3rd of consumers state composed reviews are the only feature that makes them think the websites' reviews are useful and relevant.

Source: Fan and Fuel

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to purchase a new vehicle and there are a number of models which fit your requirements. How do you pick the very best one for you? Well, you read reviews.

With the help of other customers, you manage to pick one that works for you. That's how positive reviews convert customers into customers.

Source: Consumer Affairs

Google Accounts For 57.5% Of All Reviews Globally

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Just 44% Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of businesses in fact make use of them.

Although we now know why customer reviews are so effective, most businesses apparently do not.

Source: LsaInsider

60% Of Customers Consult Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is affected substantially by blogs and reviews on social media. With men being two times as likely to be influenced than ladies.

Reviews and rating data show individuals value the opinion of peers more than any other content.

Source: Collective Bias

Customers Checking Out Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done faster. For that reason, buying choices are made rapidly.

Online reviews are clearly convincing, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

A One Star Increase In Rating Can Result In A 5% To 9% Increase In Business Earnings

Businesses that treat customers honorably normally succeed, review websites help make certain of that.

Source: Statuslabs

64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read customer reviews, agree that it increases their buying confidence.

Companies use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Unfavorable Reviews Can Boost Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your site. According to online review statistics, people devote more than 5 times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

89% Of Consumers Read A Companies Reactions To Reviews

Not only do many individuals read the review replies, 30% of them hold them in high regard. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, however they consider their number and recency as well.

The share of customers, who take note of the number of reviews is presently at 46%.

Source: Brightlocal

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies question the integrity of online reviews. Nevertheless, they recognize the massive effect user scores have on their business. Unfavorable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc