Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

70% Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Most people check out much more reviews to get a clear view of how business is actually doing. Do not depend upon that fact alone.

Source: Brightlocal

Over Half Of People Aged 25-34 Submitted Reviews

According to Statista, the more youthful generations are clearly the more vocal ones.

Source: Statista

71% Of Millennials Search Consumer Reviews Of Professional Services

Over half of all people in need of a professional service rely on online reviews.

According to online reviews stats, 59% used online reviews to choose a doctor or a lawyer.

Young people (age 18-35) are much more likely to work with an expert based on online reviews. Just 19% of millennials will consider hiring a lawyer without any.

Source: Thomson Reuters

64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who read customer reviews, concur that it increases their purchasing confidence.

Businesses use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Negative Reviews Can Improve Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive factor for users to spend more time on your site. According to online review data, people devote more than 5 times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

Only 6% Of Customers Do Not Trust Client Reviews At All

According to customer review statistics, a tremendous 19 percent of customers constantly rely on online reviews and never a buy without checking out reviews first.

Source: Statista

Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can likewise influence our buying preferences.

According to social media reviews stats, Facebook affects more than half of users' purchase decisions.

Facebook reviews statistics expose that 4 out of five users are most likely to rely on a local business if it has favorable reviews.

Source: RevLocal

Over Half Of Consumers Will Not Use A Business If It Has Less Than A 4 Star Score

This stat is one of many that illustrate the importance of online rankings. Now that news of consumer fulfillment travels this fast, keeping your customers happy is more crucial than ever.

57% of consumers have actually searched for companies with more than four stars in 2018, which is up from 48% in 2017.

Furthermore, 11% looked just for companies with an ideal five star score.

Source: Brightlocal

95% Of Unsatisfied Consumers Will Go Back To A Company If A Company Makes An Effort To Fix Problems Rapidly And Effectively

Consumers don't anticipate you to be perfect. They do expect you to remedy things when they go wrong. If there is nothing else a company can do to resolve an issue, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses question the integrity of online reviews. Nonetheless, they realize the huge impact user scores have on their business. Undesirable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

72% Of Clients Won't Take Action Before They Check Out Some Reviews

No matter how enticing your marketing is, you still need consumer reviews. There's no way around it. Customers are still ready to hear you out, but they rely on other people more.

Source: My Testimonial Engine

83% Of All Younger Consumers Were Asked To Post A Review Recently

Of those asked, 80% of consumers did post a review. In general, companies have asked 66% of all clients to post a review on their business.

Source: Brightlocal

Google Represents 57.5% Of All Reviews Across The World

Google is in the lead here, followed by Facebook as a remote second.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

One-half Of All Millennial's "Always" Read Online Reviews For Businesses

Younger people know the worth of being informed. User-generated material has an indisputable effect on customers.

If businesses stop to consider the power of customer reviews over millennials, they will recognize what they've been missing out on. Older individuals are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star rating is the first thing customers see. Still, users take notice of other elements too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American customers.

Source: Statista

61% Of Regional Businesses Have A Typical Score Of 4 To 5 Stars

Typically two thirds of companies have excellent and awesome scores. Just 5% of businesses have a rating below 3 stars.

Source: Brightlocal

15% Of Clients Don't Trust Businesses With No Online Reviews

No trust indicates no interactions. 15 percent of prospective clients won't even consider doing business with a business they can't find viewpoints about.

Source: Statuslabs