73 Percent Of Customers Believe Consumer Reviews Are More Vital Than Star And Number Rankings

Online review statistics make it clear people aren't pleased with scores alone.

Written reviews make the statistics appear more authentic which is what the prospective consumers are looking for. Almost a third of customers state composed reviews are the only function that makes them think the sites' reviews are appropriate and helpful.

Source: Fan and Fuel

15 Percent Of Users Do Not Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15 percent of possible consumers won't even consider working with a company they can't find viewpoints about.

Source: Statuslabs

77% Of Clients Do Not Rely On Reviews That Are Older Than Three Months

Clients don't care how great your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Data reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

98 Percent Of Yelp's Browsers Bought From A Business They Discovered On The Site

Generally, 142 million customers visit Yelp monthly. This is as great a time as any if you haven't claimed your complimentary Yelp business page.

Source: RevLocal

72% Of Clients Won't Take Action Before They Check Out Some Reviews

Irrespective of how attractive your marketing is, you still require customer reviews. There's no other way around it. Customers are still happy to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

53% Of Consumers Anticipate Businesses To Respond Within A Week To Negative Reviews

Online review stats clarify that 63% of customer reviews go on without a reply. That's regrettable, due to the fact that those companies are losing consumers that way.

Source: Review Trackers

71% Of Millennials Browse Customer Reviews Of Professional Services

Majority of all people in need of an expert service turn to online reviews.

According to online reviews statistics, 59% used online reviews to select a physician or a legal representative.

Young people (age 18-35) are much more likely to hire a professional based on online reviews. Only 19% of millennials will think about working with a legal representative without any.

Source: Thomson Reuters

Online Product Reviews About An Item Can Boost Its Conversion Rate By An Unprecedented 270%

User review statistics show the purchase probability for an item with five reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

Favorable Reviews Motivate 68% Of Consumers To Choose Local Businesses

Since the large bulk of customers check out reviews, you'd want yours to be appealing to new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Unfavorable Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your website. According to online review stats, individuals devote more than 5 times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

Most Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they've gone to a vendor. Online review trends show individuals choose to comment if they had a positive experience, instead of a negative or average one.

Source: Brightlocal

30% Of Consumers Feel Positive About A Business Which Reacts To Online Reviews

Corresponding with your customers establishes trust. Even something as simple as reacting to their remarks and reviews can make them feel valued.

As you might expect, clients who feel this way are happy to spend more money with a business.

Source: Statuslabs

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Consumers anticipate to see some negative reviews.

Source: Capterra