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When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Influential Aspect
Statistics reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
More Than 4 Negative Reviews About A Business Or Service May Reduce Sales By 70 Percent
One negative review suffices for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
53% Of Customers Expect Businesses To Reply Within A Week To Unfavorable Reviews
Online review stats prove that 63% of customer reviews remain without a reply. That's regrettable, because those companies are losing consumers that way.
Source: Review Trackers
Online Item Reviews About An Item Can Improve Its Conversion Rate By An Incredible 270%
User review statistics reveal the purchase likelihood for an item with 5 reviews is 270 percent higher than the exact same item without reviews.
Source: Spiegel Research Center
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of businesses question the integrity of online reviews. However, they understand the huge impact user ratings have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.
Source: Career Arc
Most Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they've visited a vendor. Online review trends show people prefer to comment if they had a positive experience, instead of a mediocre or negative one.
Source: Brightlocal
15 Percent Of Consumers Do Not Trust Businesses Without Online Reviews
No trust suggests no interactions. 15% of prospective clients will not even consider doing business with a business they can't find opinions about.
Source: Statuslabs
70% Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. Most people read many more reviews to get a clear view of how the business is in fact doing. Do not depend on that statistic alone.
Source: Brightlocal
64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30% of customers who read consumer reviews, agree that it increases their buying confidence.
Organizations use the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
49 Percent Of Consumers Consider The Number Of Online Reviews As A Vital Factor In Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency too.
The share of customers, who take note of the variety of reviews is presently at 46%.
Source: Brightlocal
95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services
Leisure and business tourists alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they read reviews 'always' or 'very frequently'.
Source: Trust You
Many Popular Products Have An Average Score Of 4.2 To 4.7
You can't make everyone delighted, which is why perfect 5 star rankings are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. Sometimes a lower score in fact helps your overall rating.
According to customer rating statistics, conversion rates start to decrease as scores rise above 4.7.
Source: Spiegel Research Center
61% Of Regional Businesses Have An Average Rating Of 4 To 5 Stars
Generally two-thirds of businesses have excellent and outstanding rankings. Only 5% of companies have a ranking below three stars.
Source: Brightlocal