70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read many more reviews to get a better idea of how business is in fact doing. Don't depend upon that fact alone.

Source: Brightlocal

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and desire the best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the buying decision.

Source: Statista

Since They Desire To Acquire An Item Or A Service And Want To Get The Truth About The Businesses Products And Services, 82 Percent Of Customers Check Out Review Sites.

Users come because they have actually currently formed a buying decision. The bulk of them (89 percent) buy within a week of their visit.

Source: RevLocal

Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive driver for users to spend more time on your website. According to online review data, individuals devote more than 5 times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

Reviews Published On Twitter Can Grow Revenues By 6.46 Percent

Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

71% Of Millennials Browse Consumer Reviews Of Expert Services

More than half of all people in need of an expert service turn to online reviews.

According to online reviews data, 59% used online reviews to select a lawyer or a doctor.

Young people (age 18-35) are a lot more inclined to hire a professional based on online reviews. Only 19% of millennials will think about working with a lawyer without any.

Source: Thomson Reuters

Positive Reviews Encourage 68 Percent Of Consumers To Use A Local Business

Because the vast majority of consumers read reviews, you would want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

A Single Business Review Can Lift Its Conversions By 10 Percent

Online review stats reveal user-generated content can do miracles in regards to conversions.

A single review can have an enormous impact on your business.

A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can supply an astonishing 44 percent boost.

Source: RevLocal

Most Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they've gone to a supplier. Online review trends show individuals choose to comment if they had a positive experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

72% Of Consumers Won't Take Action Unless They Read Some Reviews

Regardless of how eye-catching your marketing is, you still require client reviews. There's no skirting around it. Clients are still going to hear you out, but they trust other people more.

Source: My Testimonial Engine

Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is currently the most popular social media which can likewise influence our purchasing preferences.

According to social reviews statistics, Facebook affects the majority of users' purchase choices.

If it has positive reviews, Facebook reviews stats reveal that 4 out of 5 users are most likely to trust a local business.

Source: RevLocal

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Also

We already discussed the negative and positive reviews and their result on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Customers expect to see some unfavorable reviews.

Source: Capterra

If A Business Takes Care Of Issues Rapidly And Efficiently, 95% Of Disappointed Clients Will Return To A Company

Clients don't expect you to be perfect. They do expect you to take care of things when they go wrong. If there is absolutely nothing else a company can do to deal with an issue, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

Google Accounts For 57.5 Percent Of All Reviews All Over The World

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers