Unfavorable Reviews Can Increase Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive force for users to devote more time on your website. According to online review data, individuals devote more than five times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who read customer reviews, agree that it increases their purchasing confidence.

Businesses utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

30% Of Customers Feel Comfortable With A Business Which Responds To Online Reviews

Keeping in touch with your customers develops trust. Even something as simple as reacting to their remarks and reviews can make them feel valued.

As you might expect, clients who feel this way are going to invest more money with a company.

Source: Statuslabs

53% Of Americans Consider Item Reviews And Rankings As The Most Important Part Of Online Shopping.

Today's consumers are wary and want the very best bang for their buck. It's no wonder that they consider reading reviews as a big part of the buying decision.

Source: Statista

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Consumers

24% of US consumers consider reviews as 'incredibly influential'.

To highlight the significance of online reviews and scores, did you know that 81% of customers will pay more for an item with reviews and those exact same customers are likewise happy to accept slower shipping times for such items.

Source: Turntonetworks

82 Percent Of Customers Go To Review Sites Because They Wish To Buy A Service Or A Product And Wish To Get The Truth About The Businesses Product Or Services.

Users come since they have already formed a purchase decision. The majority of them (89%) purchase within a week of their visit.

Source: RevLocal

53% Of Customers Anticipate Businesses To Respond Within A Week To Negative Reviews

Online review statistics clarify that 63% of consumer reviews go on without a reply. That's regrettable, since those businesses are losing customers that way.

Source: Review Trackers

Online Product Reviews About An Item Can Improve Its Conversion Rate By More Than 270%

User review stats show the purchase likelihood for an item with 5 reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

72% Of Clients Won't Take Action Before They Read Some Reviews

Regardless of how enticing your marketing is, you still need consumer reviews. There's no other way around it. Customers are still going to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

United States Shoppers View "Product Performance" To Be The Most Helpful Information In Product Reviews

They focus on various elements of the shopping experience when people read reviews. But according to online review stats, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality in time are the next few considerations for more than 50% of USA clients.

Source: Statista

63.6% Of Customers Visit Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats reveal the general popularity of a site can just go so far.

Source: Review Trackers

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

98 Percent Of Yelp's Browsers Purchased From A Business They Found On The Site

Usually, 142 million customers visit Yelp every month. If you have not declared your free Yelp business page, this is as excellent a time as any.

Source: RevLocal

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the negative and positive reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. Consumers expect to see some negative reviews.

Source: Capterra

49 Percent Of Customers Consider The Number Of Online Reviews As An Important Consideration Of Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of customers, who pay attention to the variety of reviews is currently at 46%.

Source: Brightlocal

A One Star Increase In Rating Can Lead To A 5% To 9% Increase In Business Profits

Businesses that treat clients honorably generally flourish, review sites help make certain of that.

Source: Statuslabs