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83% Of Consumers Don't Trust Advertising
The traditional channels to reach customers aren't as prominent as they utilized to be. Many users who no longer trust advertisements choose to focus on clients' suggestions online.
Source: Statuslabs
If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More
We already touched upon the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. People anticipate to see some unfavorable reviews.
Source: Capterra
70 Percent Of Customers Need To Check Out At Least 4 Reviews Before They Can Trust A Business
Four reviews may be too few. Many people check out many more reviews to get a clear view of how the business is in fact doing. Don't depend on that statistic alone.
Source: Brightlocal
74 Percent Of Regional Companies Have At Least 1 Google Review
A single review is far from adequate to improve your website's SERP ranking.
Looking at online rankings stats, we learnt that a company needs to have approximately 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30% of consumers who read client reviews, agree that it increases their purchasing confidence.
Companies use the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
53% Of Americans Consider Item Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's shoppers are wary and want the very best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
91% Of Millennials Trust In Online Reviews As Much As Loved Ones
Online review statistics put consumers' reviews as the most credible source of recommendations. Online reviews usually bring the very same weight as suggestions from loved ones.
Source: Brightlocal
89% Of Consumers Browse A Companies Replies To Reviews
Not only do the majority of consumers read the review replies, 30% of them highly value them. Practically 96% read the feedback to their own reviews.
Source: Brightlocal
Buyers Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done much faster. For that reason, purchasing decisions are made quickly.
Online reviews are obviously convincing, yet marketers haven't always come to value the power of them.
Source: Martech Zone
Customer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the producer says. The reason, producers' descriptions are basically advertisements.
Source: Martech Zone
A Lone Business Review Can Raise Its Conversions By 10 Percent
Online review stats show user-generated material can do miracles in regards to conversions.
A single review can have an enormous effect on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can provide a mind-blowing 44% boost.
Source: RevLocal
The Majority Of Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they have gone to a vendor. Online review trends reveal people choose to comment if they had a favorable experience, instead of a negative or average one.
Source: Brightlocal
77% Of Buyers Do Not Trust Reviews That Are Older Than 3 Months
Consumers don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.
Customers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.
It is for this reason that businesses need to be continuously asking for reviews.
Source: Statuslabs