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71% Of Millennials Search Consumer Reviews Of Professional Services
Majority of all people in need of a professional service rely on online reviews.
According to online reviews statistics, 59% used online reviews to pick an attorney or a physician.
Young people (age 18-35) are even more likely to hire a professional based upon online reviews. Only 19% of millennials will think about hiring an attorney without any.
Source: Thomson Reuters
Most Best-selling Products Have An Average Score Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star rankings.
According to consumer rating stats, conversion rates start to decrease as scores rise above 4.7.
Source: Spiegel Research Center
89% Of Customers Like To Read Reviews On Their Mobile Devices
Be it by means of an app or a mobile web browser, customers prefer to read reviews on their smart phones.
Source: Statista
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Just 44% Of Local Companies Have Claimed Their Google My Business Listing
That's 56 percent of your competitors that aren't making the most of their listing.
While business listings on the major review platforms are complimentary, a surprisingly low number of businesses in fact use them.
Although we now know why consumer reviews are so powerful, the majority of businesses obviously don't.
Source: LsaInsider
More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70%
One negative review suffices for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
72% Of Customers Will Not Take Action Unless They Read Some Reviews
Regardless of how enticing your marketing is, you still require consumer reviews. There is no other way around it. Customers are still going to hear you out, however they trust other individuals more.
Source: My Testimonial Engine
49% Of Customers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency too.
The share of customers, who take note of the variety of reviews is presently at 46%.
Source: Brightlocal
70% Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. Many people check out much more reviews to get an idea of how business is in fact doing. Do not depend on that figure alone.
Source: Brightlocal
Google Accounts For 57.5% Of All Reviews World Wide
Google remains in the lead here, followed by Facebook as a distant second.
Here's the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions
Facebook is currently the most popular social media which can also affect our purchasing preferences.
According to social media reviews statistics, Facebook affects over half of users' purchase choices.
Facebook reviews statistics expose that four out of 5 users are more likely to rely on a local business if it has positive reviews.
Source: RevLocal
88% Of Executives Consider Reputation Risk As A Leading Business Problem
Reputation management stats show a company's reputation doesn't impact simply the consumers. Potential team members also look at ratings and read reviews.
Source: Deloitte
Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process
Let's say you want to purchase a brand-new vehicle and there are a number of models which fit your requirements. How do you choose the best one for you? Well, you read reviews.
With the help of other people, you manage to pick one that works for you. That's how positive reviews transform consumers into customers.
Source: Consumer Affairs
67% Of Customers Claim Reviews Are A "Extremely Important" Factor When Picking A Service Provider
When consumers need to pick a solution provider, reviews have an enormous effect on their decision.
Source: DemandGenReport
When Buying Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Prominent Element
Statistics reveal that reviews were more beneficial than Television advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
98% Of Yelp's Site Visitors Purchased From A Business They Discovered On The Website
Usually, 142 million customers go to Yelp monthly. If you have not claimed your complimentary Yelp business page, this is as great a time as any.
Source: RevLocal
60 Percent Of Consumers Seek Advice From Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping
In-store shopping is influenced considerably by blogs and reviews on social media. With men being two times as likely to be affected than ladies.
Reviews and rating data show individuals value the viewpoint of peers more than any other material.
Source: Collective Bias