70% Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Most people check out much more reviews to get a better idea of how business is really doing. Don't depend upon that statistic alone.

Source: Brightlocal

A One Star Increase In Score Can Cause A 5% To 9% Increase In Business Income

Businesses that treat customers honorably normally flourish, review websites help make sure of that.

Source: Statuslabs

The Average Review Word Count Has Actually Gotten 65% Much Shorter Since 2010

These days reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of a tweet.

Source: Review Trackers

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read client reviews, agree that it increases their buying confidence.

Companies utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review suffices for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

When Purchasing Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Prominent Aspect

Statistics reveal that reviews were more effective than Television advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

89% Of Clients Want To Read Reviews Using Their Smartphones

Be it through an app or a mobile web browser, people young and old prefer to read reviews on their smart phones.

Source: Statista

If A Company Takes Care Of Issues Rapidly And Efficiently, 95% Of Dissatisfied Consumers Will Return To A Company

Consumers do not expect you to be perfect. They do anticipate you to take care of things when they go wrong. If there is nothing else a business can do to deal with an issue, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

77% Of Consumers Do Not Rely On Reviews That Are Older Than 3 Months

Consumers don't care how great your service or product was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that companies need to be constantly requesting reviews.

Source: Statuslabs

53% Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of Online Shopping.

Today's consumers are smart and want the very best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the buying decision.

Source: Statista

70% Of Customers Prefer To Discover A Business By Means Of Articles And Reviews, Rather Than Ads

Advertisements are all well and good, however it's worth trying a different approach also. Reviews are by far the very best method to find the truth about a product or service.

Source: Statuslabs

91 Percent Of Millennials Turn To Online Reviews As Much As Friends And Family

Online review stats put clients' reviews as the most reliable source of recommendations. Online reviews typically carry the very same weight as suggestions from family and friends.

Source: Brightlocal

71% Of Millennials Search Customer Reviews Of Expert Services

Over half of all people in need of an expert service rely on online reviews.

According to online reviews statistics, 59% utilized online reviews to pick a physician or a legal representative.

Younger people (age 18-35) are a lot more likely to work with a professional based on online reviews. Just 19% of millennials will think about working with an attorney without any.

Source: Thomson Reuters

15% Of Users Don't Trust Businesses Without Online Reviews

No trust means no interactions. 15 percent of possible clients will not even consider working with a business they can't find viewpoints about.

Source: Statuslabs

67% Of Customers Claim Reviews Are A "Very Crucial" Factor When Selecting A Service Provider

Reviews have an enormous effect on their decision when clients have to select a solution provider.

Source: DemandGenReport

Fifty Percent Of All Of The Millennial's "Always" Check Out Online Reviews For Companies

Younger individuals know the value of being informed. User-generated material has an indisputable influence on consumers.

If businesses stop to consider the power of customer reviews over millennials, they will recognize what they've been losing out on. Older people are different though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

Negative Reviews Can Improve Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your website. According to online review data, individuals devote more than 5 times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo