88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices

Statistics reveal that reviews were more successful than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

A Lot Of Popular Items Have A Typical Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. Often a lower score actually helps your overall rating.

According to consumer rating statistics, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

95% Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they check out reviews 'always' or 'really frequently'.

Source: Trust You

77% Of Buyers Do Not Trust Reviews That Are Older Than 3 Months

Customers don't care how excellent your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that companies need to be constantly asking for reviews.

Source: Statuslabs

Over Half Of Customers Will Not Utilize A Service If It Has Less Than A 4 Star Ranking

This stat is one of many that highlight the importance of online rankings. Now that news of consumer complete satisfaction travels this fast, keeping your customers happy is more vital than ever.

57 percent of customers have looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.

11 percent looked only for businesses with a perfect five star ranking.

Source: Brightlocal

77% Of Consumers Would Leave A Review If They Were Asked

More than a 35% would post a review to educate others about their customer experience and 24% would certainly direct their review to the company itself.

Over a 26% would want to give a review to assist other individuals with their decision making process.

Source: Podium

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Just 6% Of Consumers Do Not Rely On Client Reviews At All

According to customer review data, a tremendous 19 percent of consumers always trust online reviews and never a make a purchase without checking out reviews first.

Source: Statista

53 Percent Of Americans Consider Product Reviews And Scores As The Most Important Part Of Online Shopping.

Today's buyers are smart and desire the best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

89% Of Consumers Review A Businesses Feedback To Reviews

Not only do most clients check out the review replies, 30% of them highly value them. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of US Clients

24% of US consumers consider reviews as 'extremely influential'.

To highlight the significance of online reviews and rankings, did you know that 81 percent of consumers will pay more for an item with reviews and those exact same customers are likewise willing to accept slower shipping times for such items.

Source: Turntonetworks

67% Of Consumers Claim Reviews Are A "Very Crucial" Factor When Selecting A Solution Provider

When consumers have to choose a service provider, reviews have a massive effect on their decision.

Source: DemandGenReport

86 Percent Of Consumers Would Consider Composing A Review For A Business

Your clients are your most important resource, and it's not just because of the money they spend at your business. If you provide a great experience, they will want to share it.

Source: Brightlocal

Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples opinions before they ever trust what the manufacturer states. The reason, producers' descriptions are essentially ads.

Source: Martech Zone

Google Accounts For 57.5% Of All Reviews Globally

Google is in the lead here, followed by Facebook as a far-off second.

Here are the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

71% Of Millennials Search Customer Reviews Of Professional Services

More than half of all individuals in need of an expert service rely on online reviews.

According to online reviews data, 59% utilized online reviews to select a legal representative or a doctor.

Younger people (age 18-35) are even more inclined to employ an expert based on online reviews. Only 19% of millennials will consider working with a lawyer without any.

Source: Thomson Reuters

63.6% Of Consumers Go To Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

When it comes to trust, these online review statistics reveal the general popularity of a website can just go so far.

Source: Review Trackers

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Also

We already discussed the positive and negative reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. People anticipate to see some negative reviews.

Source: Capterra