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91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of companies question the integrity of online reviews. However, they understand the massive impact user scores have on their business. Undesirable client or staff member reviews can affect 90% of job seekers.
Source: Career Arc
15 Percent Of Customers Don't Trust Businesses With No Online Reviews
No trust suggests no interactions. 15% of prospective consumers won't even think about working with a company they can't find viewpoints about.
Source: Statuslabs
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
Only 44% Of Local Companies Have Claimed Their Google My Business Listing
That's 56% of your competition that aren't making the most of their listing.
While business listings on the major review platforms are free, a surprisingly low number of businesses in fact make use of them.
Although we now know why customer reviews are so effective, a lot of businesses obviously don't.
Source: LsaInsider
71% Of Millennials Browse Customer Reviews Of Professional Services
More than half of all people in need of an expert service rely on online reviews.
According to online reviews statistics, 59% used online reviews to select an attorney or a doctor.
Young people (age 18-35) are even more likely to employ a professional based on online reviews. Only 19% of millennials will consider hiring an attorney without any.
Source: Thomson Reuters
People Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done faster. Buying decisions are made quickly.
Online reviews are certainly convincing, yet marketers haven't always come to value the power of them.
Source: Martech Zone
88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices
Statistics reveal that reviews were more effective than TV advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
Reviews Posted On Twitter Can Help Grow Sales By 6.46%
Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who check out client reviews, concur that it increases their purchasing confidence.
Organizations use the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Negative Reviews Can Improve Conversion By Up To 85%
It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, people spend more than five times as long on a site when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
53 Percent Of Americans Consider Item Reviews And Rankings As The Most Important Part Of Online Shopping.
Today's buyers are smart and want the very best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
Consumers Might Spend 31% More With A Business That Has Great Reviews
Focus on this fact. The better other users describe your services or product, the more cash you can charge and consumer review statistics show us exactly just how much more.
Source: Martech Zone
70 Percent Of Consumers Need To Read At Least 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. Most people read much more reviews to get an idea of how the business is really doing. Do not depend on that fact alone.
Source: Brightlocal