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When Buying Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Prominent Aspect
Stats reveal that reviews were more helpful than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
People Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done much faster. Therefore, buying choices are made rapidly.
Online reviews are undoubtedly convincing, yet online marketers haven't always come to appreciate the power of them.
Source: Martech Zone
30% Of Consumers Feel Favorable To A Business Which Answers Online Reviews
Keeping in touch with your customers develops trust. Even something as simple as responding to their reviews and remarks can make them feel valued.
As you might anticipate, clients who feel this way are more willing to invest more cash with a company.
Source: Statuslabs
53% Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's shoppers are wary and want the best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already discussed the positive and negative reviews and their result on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. People expect to see some unfavorable reviews.
Source: Capterra
USA Buyers View "Product Performance" To Be The Most Valuable Detail In Product Reviews
They focus on various elements of the shopping experience when people read reviews. However according to online review stats, 60% of them are most thinking about the product's performance.
Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of USA customers.
Source: Statista
Software Reviews Influence Over 98% Of All Purchasers
18% of software purchasers consider reviews to be a vital factor in the purchase procedure. Software reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
49% Of Customers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, but they consider their number and recency as well.
The share of clients, who take notice of the number of reviews is presently at 46%.
Source: Brightlocal
Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process
Let's say you wish to buy a brand-new vehicle and there are numerous models which fit your criteria. How do you choose the best one for you? Well, you read online reviews.
With the help of other people, you quickly pick a model that works for you. That's how positive reviews convert customers into customers.
Source: Consumer Affairs
More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70%
One negative review is enough for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
63.6% Of Consumers Check Out Google To Check For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics show the general appeal of a site can only go so far.
Source: Review Trackers
60 Percent Of Consumers Check Out Blog And Social Network Reviews On Their Cell Phones Before Shopping
In-store purchasing is influenced significantly by blogs and reviews on social networks. With males being two times as likely to be influenced than women.
Reviews and score stats show people value the opinion of peers more than any other material.
Source: Collective Bias
86% Of Customers Would Think About Writing A Review For A Business
Your clients are your most important resource, and it's not only because of the cash they spend at your business. They will be prepared to share it if you provide them an excellent experience.
Source: Brightlocal
Most Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have visited a vendor. Online review trends show people choose to comment if they had a positive experience, instead of a negative or mediocre one.
Source: Brightlocal
91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of companies doubt the integrity of online reviews. Nonetheless, they recognize the huge impact user ratings have on their business. Undesirable consumer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
Majority Of Consumers Won't Use A Service If It Has Less Than A 4 Star Ranking
This stat is one of many that illustrate the importance of online rankings. Now that news of customer satisfaction travels this fast, keeping your customers happy is more important than ever.
57% of consumers have looked for companies with more than four stars in 2018, which is up from 48% in 2017.
11 percent looked just for services with a best five star score.
Source: Brightlocal
Google Accounts For 57.5% Of All Reviews World-wide
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
These the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
82% Of Customers Go To Review Websites Due To The Fact That They Wish To Purchase A Service Or An Item And Want To Get The Facts About The Businesses Product Or Services.
Review websites are places that customers go to get the facts about a business, product and services . Since they have actually currently formed a buying decision, users come. The majority of them (89 percent) purchase within a week of their visit. And 29% do so within 24 hours.
Source: RevLocal