Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses in fact use them.

Although we now know why customer reviews are so powerful, most businesses apparently don't.

Source: LsaInsider

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

88% Of Executives Consider Reputation Risk As A Leading Business Issue

Reputation management statistics indicate a business's reputation doesn't impact just the clients. Prospective employees likewise take a look at scores and take a look at reviews.

Source: Deloitte

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

67% Of Consumers Admit Reviews Are A "Extremely Crucial" Factor When Selecting A Solution Provider

When consumers have to choose a solution provider, reviews have an enormous impact on their decision.

Source: DemandGenReport

77% Of Individuals Do Not Rely On Reviews That Are Older Than 3 Months

Clients don't care how good your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that businesses need to be continuously asking for reviews.

Source: Statuslabs

70% Of Customers Choose To Discover A Business By Means Of Reviews And Articles, Rather Than Ads

Ads are all well and good, however it's worth trying a different approach as well. Reviews are by far the best method to find the truth about a service or product.

Source: Statuslabs

86% Of Consumers Would Think About Writing A Review For A Business

Your consumers are your most important resource, and it's not only because of the cash they spend at your business. They will be prepared to share it if you offer them a good experience.

Source: Brightlocal

95% Of Unhappy Clients Will Go Back To A Business If A Business Takes Care Of Problems Quickly And Effectively

Consumers don't anticipate you to be perfect. When things go wrong, they do expect you to fix things. If there's absolutely nothing else a business can do to deal with an issue, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

15% Of Consumers Do Not Trust Businesses Without Having Online Reviews

No trust suggests no interactions. 15 percent of potential clients won't even consider doing business with a company they can't find opinions about.

Source: Statuslabs

83% Of Clients Do Not Trust Advertising

The traditional channels to reach clients aren't as influential as they used to be. A lot of users who no longer trust ads choose to take note of consumers' suggestions online.

Source: Statuslabs

74 Percent Of Local Businesses Have At Least One Google Review

A single review is far from adequate to improve your website's SERP ranking.

Taking a look at online rankings data, we discovered that a business needs to have an average of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star score is the first thing customers see. Still, users take notice of other factors also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA consumers.

Source: Statista

91% Of Millennials Have Faith In Online Reviews As Much As Friends And Family

Online review statistics position customers' reviews as the most trustworthy source of suggestions. Online reviews generally carry the very same weight as advice from friends and family.

Source: Brightlocal