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Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Software Application Reviews Influence Over 98 Percent Of All Purchasers
18% of software buyers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no effect whatsoever on just 2 percent of consumers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
53% Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of Online Shopping.
Today's consumers are smart and desire the best bang for their dollar. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
70% Of Consumers Need To Check Out At Least 4 Reviews Before They Can Trust A Business
Four reviews may be too few. Many people read many more reviews to get a clear view of how the business is in fact doing. Do not depend upon that fact alone.
Source: Brightlocal
60 Percent Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Cell Phones Before Shopping
In-store shopping is affected substantially by blogs and reviews on social media. With males being twice as likely to be affected than ladies.
Reviews and rating data reveal people value the viewpoint of peers more than any other material.
Source: Collective Bias
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company
The star rating is the first thing customers see. Still, users pay attention to other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA consumers.
Source: Statista
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of USA Customers
24% of US consumers consider reviews as 'very influential'.
To show the value of online reviews and ratings, did you understand that 81% of consumers will pay more for a product with reviews and those very same clients are also going to accept slower shipping times for such items.
Source: Turntonetworks
86% Of Consumers Would Think About Writing A Review For A Business
Your clients are your most important resource, and it's not just because of the cash they spend at your business. They will be willing to share it if you provide them a good experience.
Source: Brightlocal
The Typical Review Length Has Actually Become 65% Shorter Since 2010
Presently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of a twitter tweet.
Source: Review Trackers
Users Checking Out Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done much faster. Therefore, purchasing choices are made rapidly.
Online reviews are clearly persuasive, yet online marketers haven't necessarily come to value the power of them.
Source: Martech Zone
83 Percent Of Clients Don't Trust Advertising
The traditional channels to reach consumers aren't as influential as they used to be. The majority of users who no longer trust advertisements select to take note of customers' suggestions online.
Source: Statuslabs
74 Percent Of Local Businesses Have At A Minimum, One Google Review
One review is far from adequate to improve your site's SERP ranking.
Taking a look at online ratings statistics, we discovered that a company needs to have approximately 40 reviews before clients "Award" it with a star.
Source: Brightlocal