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89% Of Customers Prefer To Read Reviews Using Their Smartphones
Be it through an app or a mobile web browser, people prefer to read reviews on their phones.
Source: Statista
Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions
Facebook is currently the most popular social media which can likewise influence our buying decisions.
According to social media reviews statistics, Facebook affects over half of users' purchase decisions.
Facebook reviews statistics reveal that 4 out of 5 users are most likely to trust a local business if it has positive reviews.
Source: RevLocal
Positive Reviews Motivate 68 Percent Of Consumers To Use A Local Business
Given that the huge majority of consumers read reviews, you would want yours to be appealing to new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of customers who check out customer reviews, concur that it increases their purchasing confidence.
Organizations utilize the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
73% Of Customers Think Customer Reviews Are More Crucial Than Star And Number Rankings
Online review statistics make it clear people aren't pleased with ratings alone.
Written reviews make the statistics appear more genuine which is what the potential customers are trying to find. Almost a 3rd of consumers state written reviews are the only feature that makes them think the websites' reviews are pertinent and useful.
Source: Fan and Fuel
Visitors Checking Out Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users
Mobile users choose to get things done quicker. Purchasing choices are made rapidly.
Online reviews are undoubtedly convincing, yet marketers have not always come to appreciate the power of them.
Source: Martech Zone
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
The Average Review Length Has Gotten 65% Much Shorter Since 2010
Nowadays reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of tweet from twitter.
Source: Review Trackers
63.6% Of Consumers Go To Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics show the basic popularity of a site can only go so far.
Source: Review Trackers
Negative Reviews Can Improve Conversion By Up To 85%
It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your site. According to online review statistics, individuals spend more than 5 times as long on a website when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.
Source: Reevoo
70 Percent Of Consumers Need To Read At Least 4 Reviews Before They Can Trust A Business
Four reviews may be too few. Many people read much more reviews to get a clear view of how the business is in fact doing. Don't depend upon that figure alone.
Source: Brightlocal
The Majority Of Customers Aged 25-34 Gave Reviews
According to Statista, the more youthful generations are plainly the more vocal ones.
Source: Statista
Reviews Published On Twitter Can Improve Online Sales By 6.46%
Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo