54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star ranking is the first thing consumers see. Still, users pay attention to other factors too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of American customers.

Source: Statista

A One Star Boost In Rating Can Result In A 5% To 9% Increase In Business Profits

Businesses that treat consumers well generally succeed, review sites help make sure of that.

Source: Statuslabs

70% Of Consumers Prefer To Learn About A Business By Means Of Articles And Reviews, Rather Than Ads

Advertisements are all well and good, however it deserves trying a different approach too. Reviews are by far the very best way to find the truth about a service or product.

Source: Statuslabs

Reviews Shared On Twitter Can Help Increase Online Sales By 6.46%

Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Buying Home Electronics

Stats reveal that reviews were more effective than Television advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

83 Percent Of Clients Do Not Rely On Advertising

The conventional channels to reach consumers aren't as prominent as they used to be. Many users who no longer trust ads choose to pay attention to clients' recommendations online.

Source: Statuslabs

A Lot Of Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they've visited a supplier. Online review trends reveal people prefer to comment if they had a favorable experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

73 Percent Of Customers Think Written Reviews Are More Important Than Star And Number Rankings

Online review statistics make it clear people aren't satisfied with scores alone.

Client reviews make the statistics appear more genuine which is what the prospective customers are trying to find. Almost a third of customers say composed reviews are the only function that makes them believe the websites' reviews are relevant and beneficial.

Source: Fan and Fuel

USA Consumers Consider "Product Performance" To Be The Most Valuable Information In Product Reviews

They focus on various elements of the shopping experience when individuals read reviews. But according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of USA customers.

Source: Statista

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Too

We already touched upon the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Customers expect to see some negative reviews.

Source: Capterra

70 Percent Of Customers Need To Read At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people check out many more reviews to get a better idea of how the business is really doing. Do not depend upon that figure alone.

Source: Brightlocal

83% Of All Younger People Were Asked To Leave A Review Recently

Of those asked, 80% of customers did leave a review. Overall, businesses have asked 66% of all consumers to post a review on their company.

Source: Brightlocal

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to purchase a new automobile and there are a number of models which fit your requirements. How do you choose the very best one for you? Well, you read reviews.

With the help of other people, you manage to decide on a model that works for you. That's how favorable reviews convert consumers into clients.

Source: Consumer Affairs

77% Of Customers Don't Trust Reviews That Are Older Than Three Months

Clients don't care how excellent your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that businesses should to be constantly requesting reviews.

Source: Statuslabs

Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are free, a surprisingly low number of companies actually use them.

Although we now know why customer reviews are so powerful, the majority of businesses obviously don't.

Source: LsaInsider

Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is currently the most popular social network which can likewise affect our buying preferences.

According to social media reviews stats, Facebook impacts over half of users' purchase choices.

Facebook reviews stats reveal that 4 out of 5 users are more likely to trust a local business if it has favorable reviews.

Source: RevLocal

Clients Could Invest 31% More With A Business That Has Terrific Reviews

Take notice of this statistic. The better other users explain your service or product, the more cash you can charge and consumer review stats show us precisely how much more.

Source: Martech Zone